YouTube Launches its Music Platform, YouTube Music, in Nigeria Today

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Amid the glam and colour, YouTube today, announced the launch of its music streaming service – YouTube Music, in Nigeria. This now sees the platform available in 80 countries across the globe.

YouTube Music, is the video service’s first full-fledged music streaming offering. The service provides users with a library full of live performances, covers from unsigned artists, albums, artist radio, music videos, and random songs. All these are packed in one extremely simple app.

Like every music streaming platform, the app gives recommendations for users as well as curated playlists for users based on preference or history. It also allows users to Smart Search with lyrics or features of the song, so even if they can’t remember the song’s title, YouTube Music will be able to find it out for them.

YouTube Music homepage. Source: TheVerge.

So from live streaming the Coachella to popular music videos like Wizkid’s “Joro”, Burna boy’s “On The Low”, as well as songs from fan favourites like Naira Marley, users in Nigeria will be able to access various categories of content.

“We are excited to launch YouTube Music and Premium in Nigeria, giving fans and artists more opportunity to connect in a dedicated music experience. From your favourite albums to music videos to those remixes and covers you can’t find anywhere else, YouTube Music is your personal guide through the complete world of music.”

Dan Chalmers, Head of Music, YouTube EMEA.
YouTube Launches its Music Platform, YouTube Music, in Nigeria Today
Naira Marley at the YouTube Music launch today.

The platform runs a free, ad-supported version. It also has a paid membership plan called YouTube Music Premium. This gives users background listening, downloads and an ad-free experience for N900 as well as a family plan for N1,400.

Users can also upgrade to YouTube Premium for N1,100 (or N1,700 for the Family Plan). This provides members with the benefits of Music Premium plus ad-free experience, background listening, access to YouTube original shows and downloads across all of YouTube (both app and website).

This is a welcome development for users in Nigeria as the service poses a challenger for Apple Music, Deezer and other music streaming platforms available in Nigeria.

It also provides a viable alternative to Spotify, which is ‘technically’ not available in Nigeria. Users can get the new YouTube Music from the Play Store and App Store.


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