Standard Chartered Bank has unveiled African Giant crooner and Grammy Award nominee, Damini ‘Burna Boy’ Ogulu as its Digital Bank Brand Ambassador in an event held at the bank’s headquarters in Victoria Island.
In his new role, Burna Boy would be promoting Standard Chartered Digital Bank in Nigeria by lending his voice and image rights through marketing and other engagements.
“We are thrilled to be working with the multi-talented Burna Boy to launch our digital Bank,” Standard Chartered CEO, Lamin Manjang said.
“His passion for empowering the youths and positively amplifying the Nigerian brand are very much in line with the bank, making him an ideal partner for this momentous new offering. Going digital also means progression, not just for business, but also for our clients and we look forward to this new journey in banking.”
Burna Boy is arguably the hottest entertainer in Africa right now. With hit songs that resonate with the youthful population and a recent Grammy Award nomination, it isn’t difficult to see why he fits perfectly with a product that targets the youths of Nigeria and Africa.
With over 2 million followers on Twitter and double that number on Instagram, there’s no doubt that Burna Boy is perfect for marketing a banking app such as Standard Chartered. And no one is more excited than the dance hall superstar.
“I am excited to be working with Standard chartered and privileged to be chosen to support their efforts to enhance accessibility to banking services for Nigerians,” Burna Boy said.
“As a millennial, digitisation is part of my daily life and I am glad a bank has taken the initiative to be an end to end digital Bank in Nigeria. I am also looking forward to engaging my fans on social media to spread the word.”
Burna would be the brand’s ambassador for the next year. It is hoped that he would help bridge the gap between the traditional banking model and the new digital savvy generation in other to make banking services simple, more accessible and convenient.
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