Africa-focused cryptocurrency exchange, Quidax has unveiled popular Nigerian record producer, audio engineer and social media influencer, Michael Collins Ajereh (AKA Don Jazzy) as its brand ambassador. Don Jazzy was introduced at a ceremony held in Lagos.
Don Jazzy is the CEO and founder of Mavin Records, a record label that has been one of the leading powerhouses of music in Africa with artists like Rema and Ayra Starr. Mavin has managed award-winning artists like Dbanj, Wande Coal, Dr Sid, Dija and Korede Bello. Don Jazzy has more than 18 million followers across Instagram, Twitter, and Facebook.
This follows the crypto company’s evident influencer marketing strategy. Quidax launched an online campaign last week called #TheQuidaxCall. The campaign involved two actresses who are former reality stars of Big Brother Naija, Diane Russet and Bisola Aiyeola. The team also unveiled popular actor Timini Egbuson and celebrity Chef, Gbubemi Fregene aka Chef Fregz as well as popular rap artiste, Jude Abaga (AKA M.I Abaga).
It involved an unknown celebrity calling the others. An interesting part of the event was when Don Jazzy was revealed as the caller. He also called some other celebrities to join him on the Quidax train live at the event.
Speaking on why Quidax was partnering with Don Jazzy, CEO, Buchi Okoro said that the producer has a personality that transcends music. Buchi said: “Don Jazzy has been such a great personality and is someone that I have looked up to for a long time. He has been able to build a record label when it seemed impossible”.
He noted that ” the best part is that Don Jazzy is passionate about crypto and also owns crypto assets. I recall that my interest in metaverse really got started after I had a chat with Don Jazzy. I started making real metaverse investments after that.”
Recall that last year, Don Jazzy showcased part of his NFT collection which included a cool cat, mutant ape, afrodroids, superkongs, and several others in an Instagram post.
Technext had a chat with Don Jazzy, who is also called “Crypto Mbappe” about his interest in crypto and the metaverse. He told us that his interest stems from a habitual curiosity about what is going to be relevant tomorrow.
According to him: “I studied the music industry over the years and I realised that the labels that have gone under are the ones that have refused to innovate. So, it is clear to me that the only way to survive is to invest in the future and be relevant.”
Quidax is an African-founded cryptocurrency exchange that makes it easy for users to buy, sell, store, and transfer cryptocurrencies. Founded by Buchi Okoro Chief Executive Officer), Morris Ebieroma (Chief Information Officer) and Uzo Awili (Chief Technology Officer ), the platform also enables fintech companies to provide cryptocurrency-related services to their customers.
CEO, Buchi told journalists present that as of May 2021, the company has recorded a total volume of $3.2 billion in transactions in less than 3 years of operation. The company also raised $3 million in funding with the launch of its QDX platform.
The Quidax team announced at the event that it had launched a crypto academy to make it easy for anyone to learn about crypto. According to Buchi, the content is very easy to understand for crypto beginners and is the first in a series of other courses that will be launched in the coming months. Taking courses on the platform will take less than 2 hours to complete.
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