Twitter Inc. announced on Wednesday that it would charge $11 per month for the Twitter Blue subscription for Android users, the same as it does for iOS users, while also providing a lower annual plan for web users compared to monthly fees.
This is coming a day after launching an annual subscription plan for Twitter Blue for iOS users. Although offering the same amount for iOS and Android users, Web browser users would be paying $2 less, which is $8.
Previously free for verified accounts of politicians, famous personalities, journalists, and other public figures, the blue check mark will now be open to anyone prepared to pay.
Although the plan was suspended earlier during the early stages of its introduction, the subscription plan was one of the strategies rolled out last December by Musk to help Twitter grow revenue as he fights to retain advertisers.
There are speculations that Elon Musk & co. wants to avoid paying fees for in-app purchases to Google (as they did with Apple); hence, the higher pricing for Android users is likely to offset fees charged by Android’s Google Play Store, like Apple’s App Store.
The annual plan for subscription to Blue, only available on the web, was priced at $84, a discount to the monthly web subscription price of $8. The discount for web users would be available in countries including the United States, Canada, the United Kingdom, Japan, New Zealand, and Australia, Twitter said.
Related news: Twitter blue is back, but with a twist for IOS users
More on the Twitter Blue Subscription
Earlier in December, Musk added that Twitter’s basic blue tick would have half the number of advertisements, and the social media platform will offer a higher tier with no advertisements by next year.
Some features introduced to the paid subscription last year include the blue verification mark, longer video uploads, and priority ranking in conversation replies. the ability to edit an already-seen tweet plus custom icons and themes.
On Monday, Twitter unveiled its $84/year annual subscription plan. It is the most affordable option to purchase a Blue subscription plan, but there is no assurance that the current set of features will remain for an entire year, given how the firm has added and removed features.
Now that Twitter’s new paid plan is available on all platforms, we have to wait and see if it proves to be the big money maker that Musk has hoped for.
Earlier this week, Financial Times reported that Twitter would be due for interest payment on the loans worth nearly $13 billion that Musk took to purchase the company by the end of the month. So Twitter would want its subscription revenues to up stat.
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