‘Tis the season to be jolly, especially for e-commerce business owners. The holiday season is fast approaching and this is that time of the year when people spend more cash on decorations, parties, food, travel, gifts and more to keep up the Christmas holiday spirit and make special memories.
Although Black Friday deals are almost over, the main holiday sales are here now and as demands get higher, the competition tightens but this is one of the periods you can double your sales and make more extra profit as an e-commerce business owner
As a business owner, you don’t want to miss out on this potential for profits. But to make this possible there are some marketing strategies you might need to adapt to double your sales this holiday season.
These strategies will make you stand out from your competitors and put your products at the top of your customers’ minds and a part of their spending decision for the holiday season.
Here are 6 strategic ways to double your sales as an entrepreneur this holiday season
Get into the Holiday Spirit
Really? This should be the first move. The holiday season is a period people look forward to all year and nothing brings back the good old memories of previous holiday celebrations more than a holiday-themed makeover.
Redesign your website, infuse some of the holiday elements, and give it that Christmas vibe. It just makes a lot of sense, especially for customers.
At this time of the year, business owners have to be very flexible with their promotions and product inventories. The stake is high, the competition is strong, and your business game needs to operate at another level.
One way to double your sales this holiday season is to provide customers with deal offers like holiday packages, free deliveries & returns on specific orders, early bird and first timers’ discount promotions etc. This will attract more customers to check out your products.
Optimise social media engagement
During the holiday season, a lot of people are confused about what to do, what gifts to buy or what travel plans are available for the holiday. As a business owner, it is your job to engage customers actively on social media to find out their struggles and provide solutions to them.
You can also engage in free giveaway promotions to build a community of loyal customers that are interested in your brand niche. Once the community is formed, and your online presence is solid, these customers will definitely check out your products and services based on trust now.
Cart Abandonment strategy
Everybody wants a happy Christmas, right? But only a few can actually afford it. So, as a business owner looking to double your sales, it is time to carry everyone along.
For those customers who might have had their carts packed for quite some time and haven’t checked out their order, how about giving them a discount offer or a free delivery deal? This might encourage them to finally check out their orders, making more sales profits for you.
Holiday collaboration plan
During the holiday season, people want a whole bunch of different stuff and some people they are indecisive about where to get them. But as a business owner, this is one way to double your sales. Make a collaboration with a non-competitive party or a complementary business.
This not only gives you more visibility but an opportunity to demonstrate how effective and trustworthy your brand is.
End of the year recognition award
It is time to remember those customers that might have bought some of your products over the year. Shoot a thank you message via email to these customers, with a discount offer on holiday packages and products.
You would be surprised how excited these customers will be to include your products in their holiday spending plan. In the end, the customer is happy, you make more sales.
The holiday season will come and go but loyal customers stay for a long time. Apart from just making sales this holiday period, think of the bigger picture. These customers are likely to stay with you after all of this and have an amazing customer experience.
It is also important to know that these strategies might need extra hands so work efficiently with your team, employees, family and friends so that you can end the year with more profits.
Please note: These strategies are from some entrepreneurs’ experiences
Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!