Flutterwave launches $end Mobile, signs Tobi Amusan as ambassador

Ganiu Oloruntade
Flutterwave's Send Mobile.
Flutterwave’s Send Mobile.

On Friday, Africa’s leading payments technology company, Flutterwave, unveiled $endmobile, an app to facilitate the faster and easier transfer of funds from the diaspora to the African continent.

According to a statement seen by Technext, Flutterwave also signed Tobi Amusan, the Nigerian 100m Hurdles Women’s World Record Holder, as $endmobile’s Ambassador; a decision the company says is due to their similarity in speed and resilience.

The Send Mobile app, available on Playstore and App Store, aims to enhance customer experience through improved speed, transparency, and the ability to get the user’s money to its destination despite the hurdles.

Other features include Apple Pay which will allow Apple device users to transact seamlessly from their mobile wallets, an improved activity section that tracks transactions in real-time, and a new voucher code section that allows users to create voucher cards.

Tobi Amusan, 100m Hurdles World Record Holder, said she is excited to be the product, which she said, she already uses.

Tobi Amusan. Image Source: Getty Images.

“I am always on the road, but I also have a lot of my family members in Nigeria. $end has helped me to keep in touch with them by meeting their needs as much as I can. Happy to be the face of this product for the African diaspora,” she said.

Read also: Flutterwave acquires a switching license from the Central Bank of Nigeria.

Why Flutterwave partnered with Tobi Amusan

On his part, Olugbenga ‘GB’ Agboola, Founder and CEO of Flutterwave, said: “It’s thrilling that
Tobi is $end’s Ambassador. I would say it’s a perfect match given her speed and efficiency on the tracks and, of course, $endmobile’s speed of delivering cross-border transfers.

Send Mobile will help improve the speed and efficiency of transferring money from the diaspora to the African continent for fees, real estate, health, upkeep, and investments. We’re excited for all the possibilities this collaboration brings.”

Gbenga Agboola
Gbenga Agboola, Flutterwave CEO.

The statement added that customers could download the Send Mobile App on the Google Play Store for Android devices or App Store for iPhones by clicking on the respective highlighted links.

In September, Flutterwave acquired a Switching and Processing License from the Central Bank of Nigeria (CBN). The high-profile license will enable the company to process financial transactions for other fintech companies and other financial institutions and issue payment cards to customers without intermediaries.

This came at a time the company was facing regulatory challenges in Kenya over allegations of card fraud and money laundering by the country’s anti-corruption agency, the Asset Recovery Agency (ARA). A Kenya court had frozen accounts belonging to Flutterwave over the allegations, which the company has since denied.

Read also: Again, Court freezes $3.3m belonging to Flutterwave in Kenya.


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