Snapchat, Adidas to improve fans’ experience with AR during 2022 FIFA World Cup

Tomiwo Ojo

Snapchat, a multi-media messaging application, is introducing new features in partnership with Adidas to allow fans to enjoy wholesome experiences during the 2023 FIFA World Cup, which will begin in Qatar this weekend.

The popular app used by millions of users worldwide is releasing these features in time to let users show support for their teams and keep up with the highly anticipated tournament. using AR.

Snapchat has made waves in Augmented Reality with its amazing filters and has leveraged the technology to produce a once-in-a-lifetime experience for users and football fans as the World Cup kicks off in a few days.

Snapchat Bitmojis

The new features let fans try on jerseys virtually, dress up their Bitmoji, watch match highlights and more.

Read more: Twitter Now Lets You Share Tweets to Instagram and Snapchat Stories

How Snapchat features will improve World Cup experience

The app has partnered with Adidas to let users virtually dress their Bitmoji in their team’s official home football kits. Users will also get access to official team stickers and filters to decorate their snaps and support their team throughout the tournament.

Snapchat will launch official team kit try-on experiences that allow users to express their fandom by wearing official team jerseys. The try-on Lenses leverage AR technology that originated as a Snap Research project and was in development for years, and is now available for developers to begin testing in Lens Studio.

Snapchat Discover, the app’s curated content platform, will provide access to match highlights, goals, player interviews, match analysis and behind-the-scenes content during the tournament in over 30 countries.

On Spotlight, Snapchat’s in-app entertainment platform for user-generated content, users in the U.S. will have the chance to submit Snaps to win cash prizes for creating top-performing snaps using specific Lenses, Sounds or Topics.

Snap Map will feature curated stories of fans watching and celebrating their team during the games. Users will be able to tap specific places to see Snaps shared publicly. The stories will include Snaps from watch parties, fan experiences, stand reactions, game highlights and more.



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