It has been seven years since YouTube unveiled a series of initiatives to celebrate World Jollof Day. World Jollof Day is observed on August 21 to spotlight Jollof rice, a popular cuisine among West Africans but also offered in other regions of the world.
A major activity is a Cook-off between top creators in Nigeria which is organised and premiered on YouTube. In it, popular food vloggers, comedians and lifestyle creators will be paired to compete with one another for bragging rights on which team can prepare the best jollof rice.
Some of the creators on the line-up for this year’s cook-off are Sisi Yemmie and Broda Shaggi as Team Pepper dem; Ify Kitchen and MC Lively as Team Buga; Zeelicious and Josh2Funny as Jollof Pros; Diary of a Kitchen Lover and Akah as The Winning Team; and finally, Food and Spice and Taaooma as Team Jollof la hot.
Read also: YouTube Shorts celebrates 1 year in Nigeria, launches new features
In a statement, YouTube’s Creator Marketing Manager in Europe, Middle-East and Africa region (EMEA), Adetutu Laditan reiterated the relevance of culinary and cultural diversity in building a recognized cultural heritage among the people of Africa.
“Food incorporates the ethnicity and cultural heritage of a people. The celebration of World Jollof Day is exciting for us because it gives us an opportunity to foster cross-cultural understanding and this sums up part of our passion at YouTube,”
Adetutu Laditan, YouTube Creator Marketing Manager, EMEA.
YouTube partners Afrochella for Jollof day challenge
YouTube has also partnered with Afrochella Festival in the #Jolloflove challenge. The Afrochella Is a celebration Of Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
The #Jolloflove challenge urges people to share videos that reveal their love for Jollof rice on YouTube Shorts. Lucky winners will be rewarded with an all-expense paid trip to the 2022 Afrochella festival in Ghana for the week-long event.
As part of the celebrations, Jollof rice playlists and a Jollof music playlist have also been launched on YouTube. These playlists share interesting videos that show how to prepare jollof rice and music from Africa’s music superstars that have a fit with the celebration of World Jollof Day.
YouTube is also partnering with the popular YouTube series, Men’s Club, to celebrate through a special YouTube show in which the cast cooks Jollof Rice.
“Jollof rice is arguably the most popular cuisine in west Africa and around the globe. We are excited to be working with creators to commemorate this culinary heritage,” adds Laditan.
similarly, we reported months ago about the YouTube 2022 Africa Day Concert, which was hosted by Idris Elba in conjunction with YouTube. The festival which featured top African artists like Davido, CKay and Reekado banks thrilled fans and lovers of African culture with good music and performances.
Recent search results reveal that the top trending search for Jollof rice is, ‘How to cook couscous jollof’. Ghana is the top country searching for Jollof Rice. And, Edo State has the top number of searches for Jollof rice in Nigeria.
See the full list below of top trending searches related to Jollof rice:
| Top trending searches for Jollof rice | Top countries Searching for Jollof rice |
How to cook couscous jollof How to cook spaghetti jollof Ghana jollof Jollof rice ingredient Bay leaf in jollof rice How to make jollof rice with fish How to make smoky party jollof rice How to use green pepper in jollof rice How to make agidi jollof How to make jollof rice without stock | Ghana Nigeria Zimbabwe Cameroon Zambia South Africa United Kingdom Jamaica Kenya Ireland |
| Nigerian States with top searches for Jollof rice |
Edo State Imo State Oyo State Ogun State Osun State Kwara State Ondo State Delta State Plateau State Enugu State |
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