Twitter launches Location Spotlight feature to enable business owners to connect directly with buyers

Location Spotlight, a mobile widget that allows professionals with physical business locations to display their business information (such as an address, hours of operation and contact) so that customers can reach them directly or Twitter Direct Message has officially launched on Twitter.

In a press release, the platform announced that they have hit an important milestone in their journey to provide professionals with the needed assistance to project their business to thousands of followers with just a simple step.

Today, we’re hitting an exciting milestone in this journey: we’re making the Location Spotlight available to all professionals on Twitter. This is the first spotlight for professionals to become globally available. .

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About Twitter’s Location Spotlight

According to a statement released by Twitter, significant work has been done for more than a year on a collection of fundamental, free products that give this community of professionals the resources they require to modify and expand their business presence and immediately show off their items to clients on Twitter.

“Professionals – whether they are creators, nonprofits, developers, small business owners, or big brands – come to Twitter every day to drive results that can move their business forward.

As we scale the Location Spotlight, we’re also giving it an extra boost that can help professionals drive their customers further down the path to purchase. Using Google Maps Platform, this spotlight now gives professionals the option to add a map of their business location. Customers can then click on the map for directions to navigate there”, they explained.

We’re excited to bring the Location Spotlight to more professionals around the world and we’ve got more in the works.

About features in the works

The following are some of the additional professional products and resources that are scheduled to be released this year by the platform.

Professional Home: This is for professionals wanting more insights and resources to improve their presence and performance on Twitter. Professional Home is a centralized resource hub within Twitter for Professionals’ experience. For the first time, professionals will be able to access a homepage to track performance, discover product offerings, tap into additional resources and drive performance.

Professional Home will become available to all professionals globally in the coming weeks with additional updates and iterations to come throughout the year.

More Profile Spotlights: There is also a plan to test and launch a few additional profile spotlights this year to better serve the target and broader audience of professionals. Ultimately, these spotlights will enable professionals to encourage potential customers to take the actions they care about most when discovering their account on Twitter.

“Stay tuned for more information as we begin piloting these spotlights!”, the statement says.

New “Taking Care of Business” Workshop Series: Starting this month, Twitter will also be offering a monthly, live online workshop series created by Twitter Flight School called “Taking Care of Business.”

The series is designed to help professionals who are just getting started with Twitter gain a better understanding of the newest products and offerings available to Professionals on the Platform, create a community of engaged Followers and keep it Simple: The 4 Cs of Content Strategy.

To see all the tools currently available to professionals on Twitter, check out the Help Center. Professionals can access all professional tools the moment they become available by converting to a Twitter Professional Account today (note: you must already be logged into your Twitter account to access this page).

You can also access professional tools through the left-navigation sidebar within the Twitter app and select Twitter for Professionals to get started.

Twitter has reiterated its commitment to building on the success of the initial product design they have offered professionals in helping them build a suitable foundation for their businesses.

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We are proud of the foundation we’ve laid with the initial suite of products we’ve unveiled to date and we’re excited to continue introducing new ways to help professionals achieve business success on Twitter.