Meta Inc, Facebook, is changing the look of its platform to imitate TikTok’s, as the company is launching a new Feeds arrangement in an effort to provide the most recent and relevant content for users, even from accounts they do not already follow.
The main tab on the new platform will be called “Home,” and is a section for people to “discover new content” selected by software algorithms. It is more of a discovery engine for users as content will be based on their interests and will come from both accounts they follow and those they do not follow.
The second most important tab is “Feeds.” This section displays only the most recent content from users’ friends, family, pages, and groups, making it easier to access this content.
This could be the company’s way of picking up pace and maintaining its audience in light of TikTok’s phenomenal growth.
TikTok has seen a significant increase in its active users. Its main feed, known as the “For You” page, a section that displays short-form videos of personal interest to users with the help of its algorithm, has helped the social app reach a billion monthly users in just four years.
The Instagram example
Adopting TikTok’s style is not a novel concept for Meta CEO, Mark Zuckerberg.
Instagram, Facebook’s sister company, has also faced user complaints about changing some of its features, and recreating some of TikTok’s features.
Instagram, like TikTok, introduced “Favourites” and “Following” feeds in March.
It also started a short-form video called “reels” and recently announced that any video posted by a user that is less than 15 minutes long will automatically become a reel and may be recommended and seen by more people.
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