Facebook mimics TikTok with its new Feeds feature

Eberechukwu Etike
Facebook mimics TikTok in its new User' Feeds arrangement
Facebook mimics TikTok in its new User’ Feeds arrangement

Meta Inc, Facebook, is changing the look of its platform to imitate TikTok’s, as the company is launching a new Feeds arrangement in an effort to provide the most recent and relevant content for users, even from accounts they do not already follow.

The main tab on the new platform will be called “Home,” and is a section for people to “discover new content” selected by software algorithms. It is more of a discovery engine for users as content will be based on their interests and will come from both accounts they follow and those they do not follow.

The second most important tab is “Feeds.” This section displays only the most recent content from users’ friends, family, pages, and groups, making it easier to access this content.

Facebook mimics TikTok with its new User' Feeds arrangement
Facebook mimics TikTok with its new User’ Feeds arrangement

This could be the company’s way of picking up pace and maintaining its audience in light of TikTok’s phenomenal growth.

TikTok has seen a significant increase in its active users. Its main feed, known as the “For You” page, a section that displays short-form videos of personal interest to users with the help of its algorithm, has helped the social app reach a billion monthly users in just four years.

Read Also: TikTok needs to do something about the growing trend of non-consensual sexual videos on its platform

The Instagram example

Adopting TikTok’s style is not a novel concept for Meta CEO, Mark Zuckerberg.

Instagram, Facebook’s sister company, has also faced user complaints about changing some of its features, and recreating some of TikTok’s features.

Instagram, like TikTok, introduced “Favourites” and “Following” feeds in March.

Facebook and Instagram in User' Feeds arrangement. Photo Credit: LATER
Facebook and Instagram in User’ Feeds arrangement. Photo Credit: LATER

It also started a short-form video called “reels” and recently announced that any video posted by a user that is less than 15 minutes long will automatically become a reel and may be recommended and seen by more people.

Read Also: Facebook accounts for 83.41% of total January visits | The implication for digital marketing


Technext Newsletter

Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!

Technext Newsletter

Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!