Here are 7 unique WhatsApp features you can use to grow your business

Eberechukwu Etike
WhatsApp Business platform is suitable for all business sizes, mostly small businesses…
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Apart from enabling people to connect quicker, and enhance communication between friends and family, the popular messaging platform, WhatsApp can also be used by many businesses, regardless of size, to connect with their customers, market their products and grow their enterprises.

The platform has quite often been very efficient in rolling out new updates, including a WhatsApp Business app. This comes as no surprise given that the world’s most popular chat app has always prioritised its over 2 million users by constantly improving, upgrading, and introducing new service features.

Read Also: WhatsApp launches emoji reactions feature to clean up chats

To grow your business on WhatsApp, check out these unique features on WhatsApp Business, that small, medium-sized, and large businesses can use to leverage growth.

1. Multi-device

Your businesses can use WhatsApp Business on multiple devices at the same time thanks to this feature.

Grow your business with WhatsApp's new features
Grow your business with WhatsApp’s new features

It allows business owners to connect four devices and one phone to a single account. Furthermore, even though these four devices operate independently, their business messages, media, and calls all maintain the same level of privacy and security thanks to end-to-end encryption.

2. Click-to-chat

The click-to-chat link is the most important feature designed specifically for small businesses. Many fast-growing growing businesses have taken advantage of this feature to reach their target audience.

The feature allows businesses to generate a chat link directly from the WhatsApp Business app and share it on other platforms, making it easier for customers to send messages and receive feedback from these businesses.

How to grow your business with WhatsApp
New features: How to grow your business with WhatsApp

3. Quick Replies

This WhatsApp Business feature allows businesses to create quick customised replies for customers using keyboard shortcuts. Quick responses are short answers to frequently asked questions by customers.

This is very effective because it allows business owners to expedite the process of addressing relevant customer concerns. To send a quick reply, simply press the “/” key on your keyboard.

4. Away Messages

Grow your business with WhatsApp's new features
Grow your business with WhatsApp’s new features

This feature allows business owners to send personalised messages to customers who attempt to contact the company after business hours. These are similar to greeting messages. This feature can be set to activate at a specific time.

It is simply courteous to inform customers of your closing and opening work hours in order to manage their expectations.

5. Catalogue

This feature allows businesses to showcase their products and services, including price lists, in a mobile online retail space form, grouping them into collections to make it easier for customers to shop.

The feature allows business owners to share links to the catalogue or specific items with new and existing customers via other online platforms.

6. Interactive messages

There have been new introductions in the interactive message format. The list of messages enables businesses to create ten message options for customers to choose from rather than manually typing them out.

The reply buttons, on the other hand, allow customers to select from up to three options by simply tapping on the desired option. This feature offers a simpler and more consistent way for users to select from a menu when interacting with a business.

WhatsApp Business new interactive feature. Phot Credit: BotsCrew
WhatsApp Business’s new interactive feature. Photo Credit: BotsCrew

7. Labels

This feature enables businesses to organise their contacts, filter relevant communication, and label them for easy access. This will allow for better and faster communication with customers.

Read Also: How to transfer your WhatsApp chats, photos, videos from Android to iPhone

Good news for bigger brands

Although the WhatsApp Business platform is suitable for all business sizes, mostly small businesses around the world, as the company grows, it can progress to using Meta’s new secure cloud hosting service, which has been designed specifically for larger brands.

WhatsApp’s new Cloud API provides an enterprise-level platform that enables businesses to pay per conversation with their customers, allowing them to communicate with their customers more quickly and conveniently.


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