Ad Dynamo by Aleph Group has announced the launch of its free Digital Ad Expert programme in Nigeria. Coming fresh off the back of its recently announced expansion in the country, the programme is designed to equip young Nigerians with the skills they need to succeed in digital marketing.
Hosted on the Aleph Group’s proprietary learning platform, Digital Ad Expert is a peer-to-peer learning programme that aims to educate, certify, and connect thousands of Africans with the digital skills needed to succeed in a rapidly digitising economy, allowing them to compete at a global level for jobs in this growing industry.
“Nigeria is Africa’s largest economy and is also digitising rapidly,” says Ad Dynamo CEO, Sean Riley.
With Digital Ad Expert, we want to ensure that young people have the best possible chance of benefiting from the opportunities presented by that growth and expansion.
Ad Dynamo CEO, Sean Riley.
The Ad Dynamo goal
It’s estimated that an additional 35 million Nigerians will come online by 2026, meaning that digital marketing will be a significant growth industry. It will also have an important role to play not only in reaching ordinary consumers but also in helping businesses across the country grow and thrive.
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Aleph has set a goal of using Digital Ad Expert to educate 50,000 digital learners worldwide with digital marketing skills, and Nigeria is a big part of this ambition.
People participating in the programme get an introduction to digital marketing, as well as modules covering strategy, analytics, and content creation. Additionally, they learn the ins and outs of advertising on specific platforms including Twitter, LinkedIn, Snapchat, and TikTok. The programme also gives participants an overview of job opportunities and the labour market.
“We have no doubt that Nigerian youth have immense digital potential,” Riley concludes. “We’re proud to play a role in ensuring that they’re given the necessary help to unlock that potential.”
Applications for Digital Ad Expert opened on June 27 and will run until July 18.
The first cohort is then scheduled to kick off on July 25, 2022. Candidates can apply to complete a free three-month comprehensive digital ad degree here.
What is Ad Dynamo?
Ad Dynamo is Africa’s largest digital media sales house. They partner with brands to achieve long-term results through advertising.
Aleph Group, Inc is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.
The company has commercial and, in many cases, exclusive agreements with over 30 of the leading digital platforms, including Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch.
Through these relationships, Aleph provides digital platforms with a sustainable and scalable way to monetise their advertising inventory in emerging countries at little additional cost and complexity.
Aleph combines these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 90 countries to reach close to three billion consumers and maximise their digital advertising potential.
For more information please visit: www.alephholding.com
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