Say bye to ‘Uche from Bolt’ and hello to Bella, Bolt’s new persona

Mobility company, Bolt, has introduced a new persona, Bella, and a recently published safety website to offer quality safety protection for riders and drivers on the platform, both to improve user experience.

Some of Bolt’s new features include mandatory training, a thorough verification process for drivers, insurance protection from the company, and an emergency safety toolbox.

In a statement, Bolt stated that they were thrilled with this new phase and hoped to continue to build on the community formed by the company’s prior persona, as the company hopes to provide a seamless, safe, and affordable service with this new persona.

Since our launch in Nigeria, ‘Uche’ has built a community of friends with Bolt riders and drivers. We want to build on Uche’s community and goodwill with a new persona who would remain committed to all our users. Therefore, we have introduced ‘Bella’ and our dedicated safety website. We are excited about this new phase because it means a better experience and safer journeys for our growing community of friends.

Bolt

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Customers’ reaction

Businesses have often discovered newer ways to make their brand stand out and customer-friendly, and for Bolt, Uche stepped in to create outstanding customer interactions for the company. The former persona also acted as an intermediary between drivers and riders, adding sort of a human element to the platform.

To many customers, Uche is that buddy that follows up with them on a regular basis while consistently sending out news and emails about discounts, campaigns, and so on.

Many individuals had grown accustomed to the old persona, Uche from Bolt, and the unexpected departure of their online friend came as something of a surprise.

As the transition sparked conversation on Twitter, the mobility platform has assured its customers that it hopes to provide a better customer experience with the new persona, Bella.

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About Bolt

Bolt is a mobility platform with over 90 million customers in 45 African and European countries. The platform has grown phenomenally while adding new technology to its suite of products.

The company provides a variety of mobility services like ride-hailing, shared vehicles, scooters, and food and grocery delivery. Its purpose is to provide the finest services possible to riders and drivers while leveraging on innovation and technology.

The new safety features are being implemented to guarantee that all parties remain safe before, during, and after using its services.

Say, Hey Bella!