DLM Capital unveils Sofri to democratise digital banking services

Afeez Odunoye
*Aims for a bite of the digital banking sector | *Presents BrodaShaggi as brand ambassador
DLM Capital unveils Sofri to democratise digital banking services
DLM Capital unveils Sofri to democratise digital banking services

Development Investment Bank, DLM Capital Group, has unveiled Sofri to democratise digital banking services in Nigeria.

The app-based bank is seeking to offer digital banking services in a market where users constantly crave value and security for their funds.

According to the CEO of Sofri, Funsho Idowu, the app is leveraging style, uniqueness and simplicity to bring its numerous services to users.

Sofri logo. Image credit: DLM

The Sofri app is designed to strengthen our commitment to our clients and provide them with access to renewed solutions, especially in today’s digital world. We have made it a part of our obligations to consistently provide stylish, innovative, simple, and convenient services and to add value to our stakeholders.

Users will also find the Sofri app interesting with its array of payment, investment and loan solutions. The app is leveraging ”zero collateral” for loans and ”zero human interface” to gain a bite of the digital banking sector.

Speaking on the foundation of the brand’s name, Idowu said, “Sofri derives its brand name from the Pidgin English expression “sofrisofri” which translates to “easy” or “stress-free”.

Sofri digital bank identifies with the financial hassles of everyday living and portrays easy access to providing solutions to these problems. The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach to all its users and will include loans, investments, and savings products.” 

The unveil happened alongside the presentation of comedian Samuel Perry, also known as BrodaShaggi, as brand ambassador to the media.

Sofri team members and brand ambassador (in a squat position), Samuel Perry, aka BrodaShaggi at the unveil. Image credit: DLM.

Describing his association with the brand, Samuel Perry said, “I am excited to be affiliated with a brand like Sofri. We live in a part of the world where there are countless financial frustrations faced daily. Sofri’s pledge to ease these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities Sofri presents.”

Sofri’s vision is to become an enabler of financial liberty as well as providing easy access to financial products. The digital bank’s services include savings, deposits, loans, and investments – all tailored to user’s persona and needs. Sofri is a subsidiary of DLM Capital Group.


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