African fintech company, Kudi, changes its identity to Nomba

Eberechukwu Etike
*Kudi Fintech company has changed its brand name to Nomad | *It makes strategic appointments to expand the business as it provides a gateway between cash and digital
Kudi-Nomba
Kudi-Nomba

African payment platform, Kudi, has changed its name to Nomba. This announcement was made during a press release as a result of its shift from a single payment platform to an omnichannel payment platform.

The new omni-channel payment platform has developed new business tools like payment collections, trade financing, business reporting, multiple location management making businesses much more easier.

This range of services will provide these easy and accessible tools for businesses of all sizes and all across Africa to help them accept, process and manage online and offline payments. They hope these tools will provide African SME businesses a gate pass to the digital economy world.

Nomba

Nomba started off as a chatbot primarily designed to simplify payment in 2017. In 2018, it evolved into a company with a mission to simplify and make accessible digital payment methods.

 Kudi- Nomba
Source: Premium Times Nigeria

In 2022, it was listed as a YCombinator Top Company and has over 150,000 businesses on their platform, providing them different transactional methods.

Nomba currently processes over $16 million in payment daily with over 500,000 unique transactions and an onboarding rate of over 10,000 new businesses monthly.

Since our launch in 2017, our technology and insights have enabled merchants to earn and build successful businesses, transforming their own lives and that of others. Today, complimentary regulatory frameworks and well thought-out partnerships with financial institutions have synergised to create an enabling environment for fintechs to chart the future of payments, making access to digital payment solutions ubiquitous. Over the next five years, we will be leveraging these factors, as well as the experience and expertise Jeff and Tolu bring to deepen the penetration of digital payment solutions across the country, making payments easier for everyone.

Yinka Adewale, Chief Executive Officer, Nomba

New appointments

Backing up this expansion, the fintech company has appointed two new executives; Jeffrey Williams as the Vice President, Business, and Toluwani Ijogun as Vice President Brand, Marketing and Communications. Their experience and expertise will help nurture Nomba’s new dream and expedite its growing process across the country.

Jeffrey William, VP Business, with over 18 years of experience in sales, business development strategy, digital payment and merchant acquisition across multiple industries, joins Kudi company from Interswitch as it transitions to Nomba.

He is responsible for creating and driving business acquisition, new market development, and revenue and also oversees the sales, business operations and the development of new products.

African fintech company, Kudi,  changes its identity to Nomba
Jeffrey William, VP Business

VP, Brand Marketing and Communications, Toluwani Ijogun on the other hand, is responsible for all brand strategies and she will oversee all internal and external communications, insights and marketing capabilities and analytics of the company.

She brings to the company over 15 years of experience, managing reputable brands such as Trust Bank; GlaxoSmithKline Consumer Plc; Philips across West Africa; Eat N’ Go (owners of Domino’s Pizza and Coldstone Creamery franchise in Nigeria); FSDH Group.

Kudi- Nomba VP, Brand Marketing and Communications, Toluwani Ijogun
Toluwani Ijogun, VP, Brand Marketing and Communications

What to expect

Kudi’s new identity, Nomba hopes to bring about a whole different approach to the business payment digital world. Their goal is to equip over 350,000 businesses in Nigeria with tools to help run their businesses more effectively.

With Nomba, businesses can self-onboard in five minutes and order a full-service integrated terminal and dashboard, designed to manage all payments methods across multiple channels and locations.

Nomba’s goal plan for the next six month is to infiltrate the POS terminals across the country, to provide access to technology and a overview of business transactions all in one dashboard. This will help expand its product services to invoicing, payroll management, boosting business productivity which is their mission.


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