to sponsor World Cup 2022 as Amazon enters the Metaverse

Temitope Akintade
• to sponsor FIFA World Cup 2022 | •More than 3.5 billion people viewed the last FIFA World Cup in 2018, making the sponsorship deal a huge one | • Amazon has launched a 3D web game to boost Amazon Web Services

FIFA announced Tuesday, March 22, that, a top crypto exchange, will be a sponsor of the 2022 FIFA World Cup to be held in Qatar in November and December. is currently the third-largest exchange by trading volume and it claims to serve over 10 million customers worldwide. 

This development is coming at the back of Binance sponsoring the African Cup of Nations held in Cameroon between January 9 to February 6 this year. will gain a brand presence inside and outside stadiums during the soccer tournament. The company will give users the chance to attend matches and win merchandise.

The exchange will be the event’s exclusive crypto trading platform sponsor. Other sponsors will include Budweiser, McDonald’s, the tech company Hisense, and the smartphone company Vivo.

Kay Madati, FIFA’s Chief Commercial Officer, said that FIFA is “delighted to have a global brand like join us as a sponsor of this year’s pro soccer tournament. There is no platform bigger…than FIFA’s global platform of football.” 

More than 3.5 billion people viewed the FIFA World Cup in 2018, and there are possibilities of seeing more of that number in the 2022 tournament, so is sure to meet hundreds of millions of World Cup enthusiasts. has previously sponsored Aston Martin’s F1 team, the NBA’s Philadelphia 76ers, the French club Paris Saint-Germain, and the Ultimate Fighting Championship (UFC). It also purchased naming rights to the Staples Centre at the tail end of 2021.

Several other crypto companies have formed sports partnerships as well. FTX is probably the most prominent, as it has signed deals within the NBA and MLB, purchased naming rights to at least two venues and negotiated various other deals.

Read also: MTN enters the metaverse, buys 144 plots of digital land

Amazon forays into the Metaverse 

Amazon has launched a 3D web game where players navigate a virtual city, while helping people solve real tech problems through the cloud. It is an education tool (and sales tool) to teach people how to use its cloud services. This is Amazon’s first attempt at the virtual world of the metaverse.

The new game, as planned by Bezos, aims to boost Amazon Web Services (AWS). AWS is the world’s most broadly adopted cloud platform.

The game is called AWS Cloud Quest and its operation seems quite simple. Users move around the virtual city, helping its residents solve cloud-related IT problems and earning points for completing simulations and puzzles. The obvious goal is to increase awareness, and the adoption of Amazon’s cloud services, on which the Seattle-based company has been focusing for years.

If you’d like to get featured on our Entrepreneur Spotlight, click here to share your startup story with us.

Technext Newsletter

Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!

Related Posts

Technext Newsletter

Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!