Google launches Mali Magic to preserve Mali’s 40,000+ manuscripts, art and culture

David Afolayan
With the launch of Mali Magic, people from all over the world can view an array of manuscripts, music, art and over 40 000+ manuscripts…
Kids dancing - By Aboubacar Traorè, Instruments4Africa
Kids dancing – By Aboubacar Traorè, Instruments4Africa

Google Arts & Culture has been working with local and international organisations (see list below), since 2015, to digitise, curate and share Mali’s incredible rich heritage and stories. The company has now launched Mali Magic, a digital treasure trove that aims to preserve and showcase Mali’s historic and contemporary art and culture.

With the launch of Mali Magic, people from all over the world can view an array of manuscripts, music, art and heritage sites including over 40,000+ digitised endangered manuscripts many of which were smuggled to safety during political unrest in the country.

It also contains more than 50 exhibits which include the first online, interactive tours of some of Mali’s most significant historic sites, at-risk mausoleums and mosques including the Sidi Yahiya and Djinguereber Mosques and the Tomb of Askia; all created using Street View.

Google launches Mali Magic & Timbuktu manuscripts to preserve Mali’s art and culture

Together with its local partners, Google identified four key pillars of Malian culture (manuscripts, music, monuments and modern art), and worked closely with local communities and experts to digitally document the country’s rich art, architecture, scholarship and musical tradition, and to share stories of its resilience in the face of political struggles with the world.

Google Arts & Culture worked with artist and musician DJ Spooky (Paul Miller) to create short videos to explore the evolution of storytelling, from West Africa to the American blues. An original album, Maliba, by Malian singer-songwriter Fatoumata Diawara, produced in Mali and written about the country’s cultural legacy, was created exclusively for the project.

40,000+ manuscripts
Malian woman by Passion Paris

The collection also contains a wealth of videos and imagery which capture Mali’s contemporary art scene and profile some of its artists.

Also read: Google Arts & Culture’s Eko for Show to showcase Lagos’s creative genius to the world

Speaking on the project launch, Chance Coughenour, Program Manager and Digital Archaeologist at Google Arts & Culture said:

“The Malian city of Timbuktu gave birth to an abundance of learning in the fields of human rights, morality, politics, astronomy and literature captured in thousands of manuscripts. When this ancient knowledge was threatened by extremist groups in 2012, local communities raced against time to preserve these treasures. This legacy is now available for people across the world to explore.”

Similarly, Dr Abdel Kader Haidara, the ‘badass librarian’ who was known for smuggling the manuscripts out of Timbuktu, also said:

“[They] are more than important historical documents. Central to the heritage of the West African nation of Mali, they represent the long legacy of written knowledge and academic excellence in Africa, and hold potential to inspire global learning from the actions of the past in confronting modern-day issues.”

“The preservation of global heritage is a huge endeavour, “ adds Coughenour, “Many experts, NGOs and cultural institutions work in this space and do an incredible job. We are honoured to support our partners with the technology to make their work accessible to people all over the world,” he concludes.

Djenne Mosque 3D model - Zamani Project
Djenne Mosque 3D model by Zamani Project

Here is a summary of the content available in the Mali Magic project:

  • 40 000+ assets, digitised manuscript pages
  • 50+ exhibits on Mali heritage – manuscripts, music, monuments and contemporary art
  • First ever Street View capture in Mali of 9 heritage sites
  • 3D model and annotated tour of Djenne Mosque
  • 1 music album, Maliba, by Fatoumata Diawara 

Organisations that worked in partnership with Google Arts & Culture on the Mali project include:

Restored Mausoleum - UNESCO
Restored Mausoleum – UNESCO

SAVAMA – Manuscript Digitisation & Curation – which aims to preserve and enhance the Timbuktu Arabic manuscripts that constitute the Islamic cultural heritage of Mali, Africa’s collective memory and part of the world’s heritage.

Timbuktu Renaissance aims to leverage Mali’s and Timbuktu’s heritage and living culture to promote peace and prosperity

UNESCO, which has published two stories of its efforts to reconstruct mausoleums and ancestral heritage sites targeted during the conflict,

Instruments 4 Africa  a non-profit organisation committed to cultural preservation. I4A supports artists to keep their practices alive, so they can continue to empower their communities

Brooklyn Public Library, which hosted the launch  


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