DMSI tackles unemployment by giving young women a voice in the Digital Economy


Digital Marketing Skill Institute (DMSI), a global digital marketing edutech company
that uses digital technologies to accelerate the development of digital marketing
talents while matching them with organisations globally either as employees or
entrepreneurs (freelancer or agency) has partnered with the Challenge Fund For
Youth Employment
(CFYE), which is funded by the Netherlands Ministry of Foreign
Affairs to launch “Digital Marketing Women Employability and Entrepreneurship
Programme (DM-WEEP)”, a programme designed to train, match and create digital
marketing jobs for 4,500 women.

The programme, which is co-funded by Dutch Government, aims to empower young
women in Nigeria within the ages of 20-35 is set to boost the employability of these
women with digital marketing, and they will pay nothing upfront for the training until
they are employed and earning a decent income.

Speaking on this development, Founder of Digital Marketing Skill Institute, Tobi
revealed that the initiative is in line with the organisation’s mission to help
and empower 1 million people by 2030 to start, grow and scale wildly profitable
businesses and careers using digital marketing.

He further reviewed that the global market for Digital Marketing is estimated at
US$350 billion and male-dominated however, with this programme they are giving
women a voice and share in the digital marketing industry that is male-dominated.

“Digital marketing is one of the most desired industries where many women are
interested in building a career but then, some of them are held back by the financial
cost that is required to learn the skill. Digital Marketing Women Employability and
Entrepreneurship Programme
will be bridging that gap and empower many Nigerian
women to pursue their dreams and build a global digital marketing career,” he

Global figures show a startling economic disparity with women losing jobs at almost
twice the rate of men and leaving over 47 million more women below the poverty
line. And of course, due to the responsibilities that come with being pregnant or a
nursing mother, some young women have had to lose their job or drop their career
pursuit for the sake of being available to attend to taking care of their home.

With a career in digital marketing, they won’t have to drop their ambitions because they
are pregnant or nursing a baby, as it allows for flexible working conditions.

According to research released at the beginning of the year by the National
Bureau of Statistics (NBS), about 35.2% of women in the country are unemployed. The research also revealed that women account for only 43.3% of the working
population in Nigeria.

At the same time, businesses have been forced to adopt digital technologies and
channels to promote and operate their businesses as a result of the COVID-19
pandemic. This has resulted in accelerated growth in demand for people with
digital skills. There is an opportunity to match and create jobs here by training
young people in digital marketing to assist these businesses to grow and thrive in a
digital economy.

Mr. Asehinde said we have built an education technology solution to accelerate
learning of digital skills and built 2 tech platforms called Accredital and Wizlancer to
match learners to employment and self-employment opportunities from businesses
around the world. We are really focused on not just training young people but
connecting them to opportunities to earn a decent income.

Speaking on the initiative, the project manager Christiana Olawumi expressed her
gratitude to Digital Marketing Skill Institute and Challenge Fund For Youth
Employment for collaborating to help young women like herself meet their personal
and career aspirations in the new digital economy. In her words, “when we reduce
the rate of unemployment in the country, there will be a reduction in community
vices and our society will be a safe place to live”.

She went further to show her enthusiasm as she spoke about how much effort the
the project team has put in place to make sure that the programme is a success.

To ensure that the project has maximum impact and reaches women interested in
digital marketing, Digital Marketing Skill Institute collaborated with Challenge Fund
For Youth Employment, which is funded by the Netherlands Ministry of Foreign
Affairs and seeks to create a prosperous future for young women across Nigeria.

Mr Asehinde emphasised that such collaborations with CFYE are critical to the
the success of tackling unemployment in Nigeria which is currently at 33%, and re-
emphasised DMSI’s commitment to partner with more governmental bodies,
public/private companies, Foundations, Non-Government Organisations (NGO’s) to
achieve its goal of empowering and securing a better future for Young Women in
the Digital Economy. “Digital Marketing Women Employability and Entrepreneurship
The programme” is one of the many strategies we are using to achieve our mission.

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