OnePipe, a foremost fintech API Company, has launched a press writing challenge to recognise finance-focused journalism and reward press reportage. The prized challenge is part of the company’s efforts to promote and inspire more educational reporting and writing with particular emphasis on enhancing the awareness and understanding of embedded finance.
The writing challenge will be judged by a panel of an expert in financial inclusion policy and digital money, Professor Olayinka David-West, Associate Dean, Lagos Business School and qualified news editors, Muyiwa Mutuloko, Editor, TechPoint Africa, and, Caleb Ojewale, Assistant Editor, BusinessDay. The challenge will span a duration of eight weeks, from February 25 to April 14, 2022, with an opportunity for three first-place winners to win one Million Naira each.
OnePipe aims to foster a deeper understanding of the importance of embedded finance in improving customer experience and satisfaction; while emphasising the value of good coverage and narrative as a cornerstone for enhancing public awareness of financial technology.
Speaking on the contest, the Operations Manager of OnePipe, Yvonne-Faith-Elaigwu said the company’s objective with the writing challenge is to promote financial literacy and enhance the financial experiences of people in Nigeria.
“We hope that the articles, stories, and news items produced by the press and media throughout this challenge will help everyone understand embedded finance and appreciate what the technology can achieve”, she said.
The competition welcomes submissions from journalists/press persons. They must be individuals – (either full time, part-time or freelancers) who are presently employed in a magazine or general circulation newspapers published in Nigeria, whether daily or non-daily, broadcast or tabloid, news wire, internet publication, conventional or alternative, as well as syndicates and cooperatives that provide content for newspapers.
Nominations may be made by editors, publishers, educators, journalistic groups and others. All submitted articles should be 400-500 words in length and must have been published in recognised press media. TV or radio submissions must be at least 20 minutes long and must have been broadcast on any publicly available site such as YouTube or SoundCloud.
All submitted articles must be original, contain references to Nigeria, be relevant to the Nigerian market and must have been published between February 25, 2022, and May 20, 2022. Also, the articles must advocate for the use of embedded finance, and demonstrate great use cases of the technology.
Three individuals will each get a 1 million naira award in recognition of published reporting that has resulted in information sharing, idea definition, trend analysis, and definition of concepts.
Research shows that embedded finance will create $230 billion in income by 2025 across a variety of financial services. As the usage of this technology expands and becomes increasingly incorporated into non-financial platforms, it is critical that increased public awareness and understanding is generated.
“We are committed to supporting organisations to build integrated financial solutions that are suited to the needs of their customers, whilst promoting financial inclusion. However, in order to capitalise on the advantages of embedded finance, a thorough grasp of it is required”, Yvonne added.
To apply and read more about eligibility and rules, please click here.
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