Nigeria’s fashion industry has continued to grow in size and sophistication and is estimated to be worth $4.7 billion, according to a report by Euromonitor.
The Nigerian fashion business is booming and the ease with which young people can buy their favourite fashion items and accessories is one factor that has been recognized as contributing to the industry’s rise.
Several platforms have carved a niche for themselves in this space and are recording huge successes, not just in their earnings, but in how much they have been able to make fashion easily accessible to Nigerians.
So here are 5 platforms that will bring out your shine in the new year.
Glammer is a beauty-on-demand app that helps beauticians put their services online where the right customers can find and request them.
The app has two versions: Glammer pro and Glammer. The Pro version is for beauticians to sign up and create accounts while the other is for customers to make requests.
Services available on the app include hairstyling, makeup and massage sessions. These services are provided by artisans who register on the Glammer pro version. Clients can access services close to them by booking appointments.
So if you want to slay for the owambes bound to happen in the new year, this is one app you have to check out.
Rooomxix is a platform that deals in retail streetwear fashion brands. The startup was built on a goal to redefine street fashion in Africa.
Patricia, a crypto exchange platform recently invested $1.5m in the fashion brand. This new funding will allow Rooomxix to ramp up its expansion plans in Nigeria, delving deep into technology, expanding inventory for the online stores to service Africa.
Founded by Gbenga Adeyefa (CEO) & Fortune Spurgeon (Creative Director), the brand has been in business since 2018.
Streetwear is a casual type of clothing that centres on comfortable pieces such as jeans, t-shirts, baseball caps and sneakers.
For people who do not have to dress formally for work, visiting the brand’s pages across social media or their website is a great way to upgrade your wardrobe.
Kai Collective is a womenswear brand with a focus on luxury aesthetics. Founded by Fisayo Longe, KAI seeks to create clothing for multi-dimensional women who embrace their feminity in all its various forms.
A brand that is recognized by global music sensation, Beyonce, and Jackie Aina, a popular makeup influencer is definitely a great way to bring out your shine in the new year.
The best selling addition to your wardrobe will be the Gaia dress. The Gaia dress is a figure-hugging, long-sleeve high-neck, multicoloured dress that is bound to turn heads wherever you go.
Fashtracker is a pan-African marketplace that makes buying and selling of African fashion easy. Using the platform- web and app, users can access fashion and beauty products.
Founded by Wunmi Akinsola, FashTracker is aiming to be the ASOS of Africa. With its variety of clothing items which include African print (Ankara) dresses, you can make choices that will improve your wardrobe.
This is one fashion app that can definitely be considered a lifesaver. Shopping for fashion items is mostly fun and easy but planning outfits can be overwhelming especially if you have a full wardrobe.
Finery operates as a fashion look book that collates all your online fashion purchases and organizes them into a digital closet.
The app offers styling suggestions to go with items that you select and also gives you tips on what to buy in case your wardrobe is missing a couple of important pieces.
Now, you’re ready to step into the new year with knowledge of how to dress and boost your confidence.