Klasha partners with Primer to expand no-code payment offerings to merchants

Nigerian fintech company building borderless payments for e-commerce in Africa, Klasha has announced its partnership with Primer, to help businesses across the globe easily integrate Klasha with no code.

Primer is touted to be the world’s first automation payment platform that offers merchants the underlying infrastructure they need to build better buying experiences for their customers.

With this partnership, Klasha hopes to help international businesses sell to African customers with ease, driving more revenue as customers use their preferred payment methods to make purchases online like; M-Pesa, mobile money, USSD, bank transfer and card payments. 

Klasha’s journey into no-code payment

In July, Klasha launched a no-code payment option called Payment Links to accept payments for B2B and B2C merchants or independent sellers that do not have an e-commerce storefront. This system provides a flexible and easy way for international businesses to collect payments from customers in Africa without needing a website, app, or any coding skills.

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With just a few clicks, businesses can create a simple custom checkout page directly from their KlashaDash dashboard and customers in Africa can make payments using their preferred payment method (card, bank account, USSD, MPesa, Ghana Mobile Money, etc).

The system requires no coding, and users can share the link as many times as they want on multiple channels, including WhatsApp, Twitter, social media, email, or any other channel of their choice.

“We’re excited to launch this feature for offline and online businesses and sole traders alike to accept payments from Africa without having to worry about integration processes, writing code or even owning a website”

Jess Anuna, CEO of Klasha. 

Why is the partnership with Primer important?

Primer is the first open automation platform for payments that enables online retailers to deliver the best buying experience for their customers with no code. This is in consonance with Klasha’s no-code system which is a unique selling point for the e-commerce platform.

This partnership, therefore, enables e-commerce businesses onboarded on Klasha to easily integrate Primer directly into their web or mobile store. This gives them access to Primer’s universal checkout in a few clicks.

The partnership also allows merchants and businesses to add new payment methods and processors as well as fraud protection, data, messaging, and other tools.

The exposure will also help businesses increase sales through penetration to the vast opportunities in the African market. Furthermore, it gives them access to a wide range of payment methods suitable for their businesses, increased conversion rates and fewer abandoned carts through a smooth checkout process.

“As the world of payment evolves, businesses are constantly seeking a flexible and seamless payment process at checkout. This partnership with Primer will allow merchants access to a better choice at checkout through our simple no-code integration.  It will enable our merchants to grow and enjoy the vast opportunities in the African market,” Klasha said in a statement.

$2.4m raise and more than 10,000 merchants onboarded

Klasha is a fintech company helping Africans to easily and speedily process international payments. Founded in 2018 by Jessica Anuna, Klasha enables African consumers to pay foreign merchants using their local currencies.

It is imperative that African consumers are able to remain globally competitive, which includes having access to the goods they want without payment or delivery restrictions.”

Jess Anuna, Founder and CEO of Klasha

The Klasha team says it has more than 10,000 customers and has already processed more than 20,000 transactions across Africa with an average monthly growth rate of 366%.

In October, the startup announced the close of a $2.4m seed funding rounding. With the investment, Klasha will expand its technology to help international B2B and B2C businesses such as ASOS, Zara, Amazon or Zoom to receive payments seamlessly online in African currencies from consumers across Africa.

Klasha is currently available in Nigeria, Ghana and Kenya.


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