In its bid to relate better with its riders and appeal to potential users, Lagos-based delivery startup, Kwik, has unveiled Nigerian football legend, Austin Okocha as one of its brand ambassadors.
The company also revealed plans to expand beyond Lagos and into Abuja at the unveiling that took place at the Lagos Marriott Hotel, Ikeja. The event was attended by guests, partners, staff of the company as well as members of the media.
Also unveiled is a popular Nigerian female biker, Fehintoluwa Okegbenle. The biker completed a trip from Lagos to Togo to Ghana and then back again. She’s also touted as the first female biker in Nigeria to complete the Ironbum Challenge which entails completing 1,000 km of bike riding in a day.
According to Kwik CEO, Romain Poirot-lellig, the startup decided to bring onboard the brand ambassadors as they represent the values that the company tries to portray. Describing Okocha as a living legend, he says Kwik wants to key into the image of skill, dexterity and overall success which the former Nigerian international represents.
Speaking about his brand ambassadorship, former Super Eagles captain, Austin Okocha describes it as a match made in heaven. He said Kwik is one of his many ambassadorships which resonates with him as a brand.
”Kwik Delivery is a game-changer for businesses and merchants in Nigeria, especially those running their businesses online. It’s my pleasure to help Kwik raise its profile in Nigeria from today. To me, it’s like throwing a fish into the river.”
Fehintoluwa Okegbenle on her part said as a business owner, she has experienced what it feels like to be at the mercy of terrible delivery businesses and her decision to be a Kwik ambassador is simply because the brand stood out among others she has used.
“As a biker I constantly challenge myself to be creative. I’m proud to associate myself with Kwik which has shown creativity and dynamism in service delivery to its customers,” she said.
Kwik Deliveries was launched in 2019 with the aim of revamping the entire delivery system. Touted as the Uber for Deliveries, the startup harnesses technology to operate a point-to-point delivery system.
It also hasn’t done badly on the funding aspect, having raised a $1.7 million funding in March. Before that, it has secured a $350,000 investment and an undisclosed amount from Ubisoft.
With more than 100,000 downloads on Playstore, the company claims to service over 70,000 businesses. A cursory
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