[email protected]: Nigerians have been more curious about love and money in the last 15 yrs

CEO, Adekunle Kunle-Hassan

Over the last 15 years, the top concerns, worries, and needs for Nigerians have been focused around love, financial and computer literacy. This was revealed by Googles Trends as it turns 15.

The report revealed that Nigerians made more than 40,000 search queries on Google every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide.

According to Google Trends, the search tool has been providing insights into what people are searching for at any given moment for the past 15 years.

Nigerians are curious about love

A breakdown shows that Nigerians have relied on Search to get most of the answers they require. The top inquiries made include “What is love?” “How to make money online?” “What is a computer?” and “how much is the dollar to naira?” amongst others.

GoogleTrends@15: Love, Money & Computer tops Nigeria’s most searched topics on Google over the last 15 yrs

Questions on love and finance dominate the top 10 questions on the chart. Random questions like “How to write an application letter?” and “What is a noun?” also made it to the list.

Asides from general enquiries, Nigerians have shown great love for football. In the last decade and a half, some of the top searched football clubs include “Man U”, “Real Madrid” and “Chelsea FC”.

The country is also enthusiastic about entertainment and they love their Nollywood celebrities like “Mercy Johnson” and “Odunlade Adekola” are among the most searched in that category.

GoogleTrends@15: Love, Money & Computer tops Nigeria’s most searched topics on Google over the last 15 yrs

In the music category, favourite acts like “Burna Boy”, “Omah Lay” & “Adekunle Gold” ranking as some of the most searched personalities alongside the likes of Nicki Minaj and Chris Brown.

For movies, Hollywood movies dominated the charts with movies like “sex and the City”, “the BFG”, “Titanic” and “Black Panther” over the period in review.

Punch leads the park

Another major search category revealed in the report was the most searched news platform. Over the last decade, Nigerians interest in news and current affairs has not waned.

“Punch Newspaper” was the most prefered news platform for Nigerians followed by “Daily Trust”, “The Nation” and “PM News”.

GoogleTrends@15: Love, Money & Computer tops Nigeria’s most searched topics on Google over the last 15 yrs

In Summary

The Google trend shows that the cross-section of inquires by Nigerians was largely by its more youthful internet population.

It also highlights what people in the country are curious about or are learning. More, love and technology tops that list.


If you’d like to get featured on our Entrepreneur Spotlight, click here to share your startup story with us.


SUBSCRIBE

Get latest Technology news, reviews, business-related content with a deliberate emphasis on the African narrative and insightful analysis in Nigeria – straight to your inbox.


Related Posts

The Biggest Cryptocurrency Event in Africa

Theme: Reimagine crypto as the future of finance.

Date: Thurs. 9th Dec, 2021

Venue: The Pistis conference Center Lekki, Lagos