YouTube finally launches its short video service, YouTube Shorts, in Nigeria

YouTube has announced the launch of its short video service, YouTube Shorts in Nigeria. After it was first announced in September 2020, YouTube has gone on to make it available in over 100 countries. The beta version of the service would be available to Nigerian users by Wednesday by July 14.

YouTube Shorts is a way for anyone to connect with a new audience with just a smartphone and the Shorts camera. YouTube users in Nigeria can now access Shorts’ creation tools in order to give their favourite videos a creative spin.

YouTube Shorts player has surpassed 6.5 billion daily views globally.  

Users have access to a multi-segment camera to string multiple video clips together and the ability to record with music, control speed settings and more.

Amongst other fantastic features which the platform has to offer, it grants users the ability to sample audio, not only from other Shorts but from other contents across the platform. This means users can toggle with content they love to watch on YouTube, giving them unique creative touches and helping them find new audiences.

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To sweeten the deal of the product’s international expansion, new features are also being made available to new and existing markets.

Some of these features include text addition to specific duration points in the video, the ability to record up to 60 seconds with the Shorts camera, ability to add clips from the phone gallery to recordings made with the Shorts camera.

Other features include filter options to add colour, effects and vibrancy to the Shorts videos and caption additions.

Global Product Manager for YouTube Shorts, Todd Sherman, says the entire purpose is to make it easy and fun for creators to create content.

“We want to make it easy and fun to create Shorts. As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try”.

Global Product Manager for YouTube, Todd Sherman.

Shorts will be integrated to the YouTube platform thereby allowing users to fully access full songs and music videos just from listening to snippets on a Shorts video thereby improving the experience.

YouTube aims to help a generation of creators turn their creativity into money-making ventures as well as help music artists reach a wide audience by listing their songs in the media library to be used for video creation. The video platform recently announced the $100m YouTube Shorts Fund which is aimed at rewarding content creators.

“We know that it will take us time to get this right and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube”, Sherman said.