TikTok just got more interesting as it has launched a new program that allows its users send video resumes to listed companies. Several companies have already been onboarded to the programme include Target, Abercrombie and Fitch, Zenith, Fuse, Meredith, Shopify, NASCAR, Alo Yoga, Contra and WWE. More companies are set to join as the program expands.
The program can be found on tiktokresumes.com. Once on the site, applicants can find job listings from participating brands. When they click on the job link, it takes them to the job description and specification page.
The job specification page also has a privacy policy section which users have to assent to. It then takes them to the ‘submit your Tiktok resume’ section where they would be required to fill out a quick form with basic details like name and email address. Then they would be required to attach a link to their Tiktok videos as well as an optional requirement of a link to their LinkedIn profile.
Many of the job listings from participating companies consist of entry and mid level openings. But there are also mid-senior-level jobs as well as senior-level jobs like directors. Some jobs may be specifically demanding of TikTok skill sets such as a video creator for a cooking brand.
With this initiative, the company hopes to provide its users with the opportunity to reach out to brands for employment in much more fun and exciting ways. Already, the hashtag #careertok is a thriving subculture on the platform. TikTok users are using the platform to forge career paths by sharing career advice as well as resume-building advice.
“We can’t wait to see how the community embraces TikTok resumes and helps to reimagine recruiting and job discovery.”
Nick Tran, Global Head of Marketing for TikTok
The initiative will be taking applications for a limited period of time through till July 31st. TikTok sees this new program as an extension of its college ambassador program, which recruits students to promote the social network.
Although the program is only available for users in the US for now, the company plans to expand it into other markets in the months to come.
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