MVXtransit, a multi-product logistics booking platform with a presence in Nigeria, South Africa, Ghana, Kenya, Tanzania, and Rwanda, announces its rebrand and reintroduction as MVX, today.
The former MVXtransit is a digital platform that provides land haulage, freight forwarding, and customs brokerage as its services. With the launch of this rebrand, MVX is also introducing its embedded trade finance service to SMEs in Nigeria.
“MVXchange as an organization fixes critical supply chain frictions in the African trade and energy industries. We are growing and seeking to deliver more to Africa. However, our former brand identity did not mirror the nature and ambitions of the products and services we want to bring to the market. That is why we are simplifying our identity and rebranding to Merchant Venture Xpress or MVX.”MVX Founder and CEO, Tonye Membere-Otaji
According to Tonye Membere-Otaji, “MVX is an incredible product, and our goal is for it to have a unique brand identity while delivering a superior experience to our market. We are renowned for unmatched customer experience, and this product will continue our culture of giving customers and stakeholders the best service.”
MVX is building digital pipelines to connect Africa to global trade, to achieve this, it’s:
- Employing technology to keep processes efficient and cost lower.
- Working with world-class partners and employees to create truly remarkable experiences for its customers.
- Accelerating trade in Africa by bringing MVX to more countries across the continent.
MVX has raised funding thus far from angel investors at Flutterwave, FlexPort, A.P. Moller Capital, etc. with participation from Kepple Africa Ventures, Launch Africa Ventures, The Continent Venture Partners (TCVP), Founders Factory Africa, and Oui Capital.
Olu Oyinsan, Oui Capital managing partner, comments that “we have a firm belief in MVX, and our fund is behind their new effort to rebrand. Already, the organization is leading amazing innovation in Africa’s supply chain ecosystem. We are on board with their plan, and we believe it is part of their strategy to create sustained value for stakeholders and partners.”