Deezer Reduces Subscription by 50% as Battle for Africa’s Music Market gets Tougher

Popular music streaming platform, Deezer has slashed its subscription fees by almost 50%. The reduction comes just weeks after, Spotify a strong competitor launched in Nigeria and several other African markets.

Before now, Deezer’s subscription was rated at $4.99 ( ₦1,800) for premium customers and the family plan for ₦2,700. Now, the streaming company has reduced the charges to ₦900 ($2.36) for premium and ₦1,400 ($3.67) for Deezer Family.

Asides from the reduction, Deezer has also updated its payment feature to accept Naira payments.  

Battle for Africa’s Music market intensifies

With the number of its competitors increasing, this latest development by Deezer is an obvious strategy to retain its users and strengthen its product by making it more attractive.

Since launching in 2007, Deezer has grown incredibly to rival big techs like YouTube Music and Apple music. It has over 16 million monthly active users across the world including Africa and has over 73 million tracks.

Deezer is available for smartphones, tablets, PC, laptops, home sound systems, connected cars or smart TV in over 180 countries worldwide. 

Before now, the battle for the African market was mainly between, YouTube, Apple Music and Deezer. However, with Spotify’s recent big move into Africa, other music platforms have been pushed into a tight spot.

Spotify is launching with a pricing model of ₦900 per month for Spotify Premium and ₦1,400 for the Premium Family plan that caters for up to 6 family members living under one roof.

YouTube and Apple music similarly have premium plans of ₦900 and a family plan of ₦1400 ($3.67).

Deezer’s previous charged of ₦1,800 for premium subscribers puts it at a supreme disadvantage so levelling up with its new pricing feels like a good move.