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    The 14th Headies had Over 34k Viewers on YouTube Until it Didn’t

    Tomiwa OnaleyeTomiwa Onaleye
    7 days ago
    The 14th Headies had Over 34k Viewers on YouTube Until it Didn’t

    The 14th edition of The Headies made history as the first-ever hybrid version of the event. The top musical award showcase was held physically at La Campagne Tropicana Beach Resort but was also streamed virtually for the first time ever on Youtube.

    The Headies 2020 featured an impressive array of talent including Wizkid, Tu Baba and Fireboy

    The 14thHeadies had Over 34k People Watching on Youtube Until it Didn't

    The awards show, which was hosted by actress Nancy Isime and comedian Bovi, amassed over 37 thousand viewers on Youtube.

    However, the awards first foray into virtual viewing was fraught with technical glitches and surprises as viewers were cut off before the end of the show.

    According to the organiser of the award ceremony, Ayo Animashaun, producing the virtual event was as difficult as it was interesting.

    A night of errors?

    The event started fairly well with Bovi all dressed in kaftan design showing support for the Victims of the EndSARS protest. However, when the music presentation started, lapses in the sound and video quality started to emerge.

    A picture that worth millions of words.

    Bovi showing is own support for the #EndSARS on Hiptv.

    Wizkid|#14thHeadies|Bella|Iyabo Ojo|Desmond Elliot|Joeboy|LASU|Brymo pic.twitter.com/cqULj5a7Fn

    — #EndSARS (@Comic_tv1) February 22, 2021

    This affected the quality of some of the songs performed and got folks wondering if they were up to par with the original. There were instances when the sound was faster than video and the very funny point when the wrong song was played for the winner of the best lyrics award.

    While these errors are common with hosting virtual events, it is unexpected from an award show in the calibre of The Headies. The lapses observed could have been avoidable with better preparations and organisation.

    For comparison, the BET Awards 2020 which aired virtually with a significantly more number of viewers – over 3.7 million total viewers, still presented awesome musical renditions.

    Even in Nigeria, some organizations have successfully done virtual events with no errors. A good example is the 26th Nigerian Economic Summit which was a hybrid event that aired virtually on both YouTube and its mobile app.

    The 14thHeadies had Over 34k People Watching on Youtube Until it Didn't

    Finally, the end of the Headies virtual showing was perplexing and embarrassing. The broadcast of the event on Youtube and Satellite TV was cut abruptly with no warning or explanation.

    Although, there have been reports that the show was cut off because of the COVID-19 curfew, Headies are yet to give an exact explanation.

    However, if the reports are true. It shows a significant lapse in planning and preparations as the award organizers should have planned for such possibilities and created alternatives.

    Twitter reaction to the Headies #14thHeadies

    Asides from YouTube, the award show also trended on Twitter with viewers reacting to happenings in the show.

    The first thing that trended on Twitter was the grammatical blunder of popular singer, Bella Schmurda on the red carpet. During an interview, the singer said “I didn’t came here for the award,” and this sent tongues wagging.

    However, Nigerians on Twitter attributed his grammatical errors to his music lyrics where he said his four years in the university is “really nothing”.

    We understood Bella wasn't there to win😺😺😺😸😸😸 #14thHeadies we will not forget pic.twitter.com/UQZtqQx6lF

    — Leo Omotayo #Endsars🇳🇬🇳🇬 (@Leo_Omotayo) February 22, 2021

    Another person that faced the ire of the Twitter community was Desmond Elliot. After the lawmaker and former actor showed up on the red carpet of the Headies looking all dapper, Nigerians started to troll him for his alleged silence during the EndSARS protest.

    Not Desmond Elliot showing up with his agbada looking like low budget Kola Olawuyi at the #14thHeadies thinking that we've forgotten about the things he did. pic.twitter.com/si3youX8s5

    — A Different shade of different🤩 (@the_coolest_gal) February 21, 2021

    Then there was Laycon’s fashionable dressing to the award ceremony. The BBN winner and artiste wore very big white boots during his presentation at the event. This sparked very fun remarks from fans and viewers on Twitter.

    Laycon go wear Big brother shoe go headies

    Wizkid / omah lay / tems / hiptv / fire boy #14thHeadies pic.twitter.com/JlopaGkKzX

    — Wizkid fc (@AmOla_wale) February 21, 2021

    Other actions that trended on twitter was the absence of fan favourite, Burna Boy from the list of winners. Some thought it was was funny and hilarious that a Grammy Award Nominee didn’t receive any award at the event.

    Grammy Nominate person, Headies never call him name..

    #14thHeadies pic.twitter.com/ei25WLnhxc

    — Levels Kuku |CEO, WOWZA! (@wowzagistblog) February 21, 2021

    Finally, there was the recognition of Bovi, for remembering the victims of the Lekki Toll Gate massacre with his wardrobe choice. The winner of the Next Rated award, Omah Lay also dedicated his award to the victims of the protest.

    List of Winners

    In terms of winners, the latest edition witnessed fast-rising singers like Fireboy DML, Bad Boy Timz and Omah Lay received their first plaques. It also saw Wizkid make history as the artistes with the highest number of Headies awards – 11.

    Here’s a complete list of yesterday nights winners

    Viewers Choice Award –Wizkid

    Top 10 Most Headies Awards Winners 🏆

    1. Wizkid ~ 9 Awards
    2. Mode ~ 9 Awards
    3. 2 face ~ 8 Awards
    4. Wande Coal ~ 7 Awards
    5. Olamide ~ 7 Awards
    6. Psquare ~ 6 Awards
    7. MI ~ 6 Awards
    8. Timi Dakolo ~ 5 Awards
    9. 9ice ~ 5 Awards
    10. Davido ~ 5 Awards

    — Anthony Not Joshua🇬🇧🇳🇬 (@TheFrogKiller) February 21, 2021

    Artiste of The Year – Wizkid

    Producer of The Year – Pheelz (Billionaire by Teni)

    Best Vocal Performance (Female) – Niniola (Addicted)

    Best Vocal Performance (Male) – Praiz (Under The Sky)

    Best Street Hop Artiste – Mayorkun (Geng)

    Rookie of The Year – Bad Boy Tims (MJ)

    Best Pop Single – DJ Neptune feat Joe Boy and Mr Eazi (Nobody)

    Best Collabo – Ladipoe and Simi (Know you)

    Best Alternative song – Moelogo (I wonder)

    Best Rap Single – Falz (Bop Daddy feat. MS Banks)

    Best R&B Album – Fireboy DML (Tears, laughter and goosebumps)

    Best Alternative Album – The Cavemen (Roots)

    Next Rated – Omah Lay

    Next Rated Award Winners at The Headies

    2006: Asa
    2007: Overdose
    2008: Wande Coal
    2009: Omawumi
    2010: Skuki
    2011: Wizkid
    2012: Davido
    2013: Sean Tizzle
    2014: Patoranking
    2015: Reekado Banks
    2016: Mr. Eazi
    2017: Mayorkun
    2019: Rema
    2020: Omah Lay

    This recent edition is for 2020.

    — Africa Facts Zone (@AfricaFactsZone) February 21, 2021

    Songwriter of the Year – Simi (Duduke)

    Best Pop Award – Fireboy – Apollo

    Lyricist on The Roll – Ilbliss Goretti (Country)

    African Artiste Recognition Award – Master KG

    Headies Hall of Fame – King Sunny Ade 

    Congratulations to all the winners.

    Nigerians Spent Over $60 Million on Mobile Apps in 2020 – APP ANNIE


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    Tomiwa Onaleye

    Tomiwa Onaleye

    Tomiwa Onaleye is a content writer that mines emotion bred from words. He is an avid lover of gadgets and Tech World. He graduated with B.Sc Mechanical from the prestigious University of Ibadan.

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