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    Post Valentine: How Tech Startups Spread the Love through Special Campaigns and Promos

    Gbemileke Babatunde
    1 week ago
    Post Valentine: How Tech Startups Spread the Love through Special Campaigns and Promos

    Valentine’s Day came with all shades of red this year, and tech companies lighted up the day for their esteemed customers. From Binance’s Bitcoin giveaway to Piggyvest’s #ValFlex and private dinner experience, various tech companies spread the love through social media.

    These tech platforms took out time to give a memorable experience, leveraging on the ambience of Valentine’s day celebrations to gain more customers as well as retain existing ones.

    Here they are:

    Binance

    With over $30 billion in trading volume, the world’s biggest cryptocurrency exchange, Binance launched a $1,000 worth of bitcoin giveaway for users. Binance gave away $100 each to 10 lucky winners.

    🐂 $1,000 #Bitcoin GIVEAWAY! 🐂

    How to enter:
    🔸 Follow @Binance
    🔸 Retweet with your referral link

    Get your referral link here:
    📲 https://t.co/dxAEf7CiGb

    10 winners will get $100 each!#Binance is also giving away $100,000 in #BTC to people that refer their friends. ⬇️⬇️

    — Binance (@binance) February 12, 2021

    The company also announced that it would be giving up to $100,000 in BTC to users who referred their friends to the platform.

    Tesla’s $1.5Bn Bitcoin Purchase Shoots Price Past $44,000, its Highest Ever Valuation

    Suggested read: Tesla’s $1.5Bn Bitcoin Purchase Shoots Price Past $44,000, its Highest Ever Valuation

    This spurred many people to open a Binance trading account in order to stand a chance of winning prizes. With over 9,000 likes, the Binance giveaway post drove lots of engagement and surely added new accounts to its already massive customer base.

    Piggyvest

    Savings and investments fintech startup, Piggyvest presented another edition of its #ValFlex this year. #ValFlex allowed users to “shoot their shot” at people they love by sending them monetary gifts in Naira or dollars through Piggyvest.

    To send a gift, click on the #ValFlex banner > Gift in Naira/Dollars > Fill in the details > Select Funding Source > Send gift 💕

    — PiggyVest (@PiggyBankNG) February 12, 2021

    Added to this, Piggyvest engaged users by offering a “Catered Private Dinner Experience” for random winners selected from those who shared the sweetest thing their partners had done for them.

    Giveaway time! 💃

    We will be sponsoring a couple on a “Catered Private Dinner Experience” with @chefobubu . Simply tell us the sweetest thing your partner has done for you and tag them. We will pick a winner at random! #ValentinesDay 💕

    — PiggyVest (@PiggyBankNG) February 14, 2021

    Piggyvest rode on the Twitter buzz to further endear itself to customers who participated in the giveaway and show potential customers its user-friendly relations.

    Jumia

    E-commerce giant, Jumia organised its #JumiaLovesLove giveaway for a lucky user to win a N10,000 shopping voucher during the Valentine season.

    Red and White Saga 😂

    Tell us your worst or best Valentine's day experience with #JumiaLovesLove and stand a chance to WIN 10K Shopping voucher. GO! https://t.co/paVlN1hKeS

    — Jumia Nigeria (@JumiaNigeria) February 10, 2021
    Jumia, Konga are Offering Nigerians the Biggest Black Friday Deals this Year
    A Jumia scooterman arranges product to be delivered to clients at the Ikeja warehouse of the company in lagos on June 12, 2013. JUMIA is a Nigerian based online retail company, where customers purchase their electronics, books, phones, DVDs and other choice products and have them shipped directly to their homes or offices with several payment options to choose from. JUMIA, the fourth largest Nigerian website, which recently turned one years old have hit over half a million customers in the country. Jumia is funded by Rocket Internet, a Germany based Internet incubators globally responsible for starting market leading e-commerce companies. AFPPHOTO/PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images)

    The e-retailer’s #JumiaLovesLove also featured a live giveaway of items and surprise Valentine delivery packages for chosen winners.

    Jumia kept customers glued to their phones during the live giveaway, but it was “one winner takes all”.

    Tomorrow is THE day. Don't miss our #JumiaLovesLove live giveaway @ 12pm.
    One winner takes all (that's like a lot of items)😅 Reply with YES if you're readyhttps://t.co/BTqt5kPiow pic.twitter.com/BzltqLAVRu

    — Jumia Nigeria (@JumiaNigeria) February 11, 2021

    Risevest

    Being a platform for Nigerians to make profitable investments in a diverse portfolio of dollar-based assets, Risevest gave users the opportunity to win $10 for the 5 best creative ideas for a romantic date planned with the same amount.

    If you didn't get an email from us, here's your chance to win something today 💵🎁

    You have $10 to plan a romantic date, what are you doing?

    The 5 most creative ideas get $10 in a plan of their choice. Winners will be announced tomorrow evening. Go!

    — Rise 🚀 (@Risevest) February 14, 2021

    The startup’s CEO, Eke Eleanya who was recently embroiled in a workplace dispute, also gave away $10 to seven (7) random users among those who shared their best Risevest experience.

    So I'm going to gift $10 to 7 people's @risevest wallet for Valentine's Day. All I need you to do is tell me your favorite thing about Rise and I'll pick winners at Random. Let's go #RiseValentine

    — Eternal Wolf (@eldivyn) February 14, 2021
    Risevest’s Eke Eleanya Apologises for Mishandling Staff Resignation  but Questions on Work Culture in Tech Remain

    Perhaps some members of the public who condemned Eke’s actions have now forgiven him. A Valentine’s day giveaway such as his’ almost always derives such reaction.

    Plentywaka

    Plentywaka facilitates movement for riders to book trips through its bus-hailing app. Consistent with this, the startup’s #loveintransit campaign allowed users to earn N250 worth of credits for the first trip taken by friends referred while each friend gets a free ride.

    Started from a ”Hi”, now we’re here!👭

    In the spirit of Valentine, gift a free ride to 3 friends by sharing your referral code on your preferred platform.

    You get ride credits worth 250 naira when each of them takes their first ride!

    Keep moving better👍🏾#loveintransit pic.twitter.com/k14vyY5cem

    — Plentywaka (@PlentywakaNG) February 12, 2021

    Bus-hailing is not as popular as taxi-hailing in Nigeria. However, Plentywaka incentivised existing and potential riders through its attractive trip offerings during the Valentine season.


    If you’d like to get featured on our Entrepreneur Spotlight, click here to share your startup story with us.


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    Gbemileke Babatunde

    Mechanical Engineer; Telling Africa-focused tech stories on startups, policy and governance.

    "Women in Tech are Overmentored and Underfunded" - Clara Okoro, Founder, My Beautiful Africa
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