Technext Technext
  • Home
  • Stories
    • Global Tech Roundup: President Biden Reverses Nigeria’s Travel Ban
      Global Tech Roundup: President Biden Reverses Nigeria’s Travel Ban
      15 hours ago 0
      62
    • Nigerians React as NRC Launches N900 million Railway e-Ticketing Platform
      Nigerians React as NRC Launches N900 million Railway e-Ticketing Platform
      17 hours ago 0
      113
    • Alphabet Shuts down Balloon-powered Internet in Kenya Months after its Launching
      Alphabet Shuts down Balloon-powered Internet in Kenya Months after its Launching
      19 hours ago 0
      34
    • Google Search And Facebook News Could Leave Australia if Forced to Pay News Publishers
      Google Search And Facebook News Could Leave Australia if Forced to Pay News Publishers
      20 hours ago 0
      48
    • Movie Review: ‘Outside the Wire’ is an Explosive Action Thriller Showing the Dangers of Sentient AI
      Movie Review: ‘Outside the Wire’ is an Explosive Action Thriller Showing the Dangers of Sentient AI
      2 days ago 0
      81
    • Here Are 5 Major Tech Events that Happened With Joe Biden’s Inauguration
      Here Are 5 Major Tech Events that Happened With Joe Biden’s Inauguration
      2 days ago 0
      73
    • Covid-19 Update: FG Against Jan 18 School Resumption, Nigeria Readies Freezers for Vaccines
      Covid-19 Update: FG Against Jan 18 School Resumption, Nigeria Readies Freezers for Vaccines
      2 days ago 0
      111
    • Sell it or Repurpose it, Here are 5 Things You Could do With your Old Gadgets and Devices
      Sell it or Repurpose it, Here are 5 Things You Could do With your Old Gadgets and Devices
      2 days ago 0
      91
    • You Can’t Get Your NIN Slip Through the NIMC App but Here are 3 Things You Can Do With it
      You Can’t Get Your NIN Slip Through the NIMC App but Here are 3 Things You Can Do With it
      3 days ago 0
      154
  • Features
    • Sell it or Repurpose it, Here are 5 Things You Could do With your Old Gadgets and Devices
      Sell it or Repurpose it, Here are 5 Things You Could do With your Old Gadgets and Devices
      2 days ago 0
      91
    • 5 Tips to Make Your Business More Popular on Social Media
      5 Tips to Make Your Business More Popular on Social Media
      1 week ago 0
      207
    • Analysts Forecast Bitcoin to Hit $100k in 2021, But is This Really a Good Time to Start Buying?
      Analysts Forecast Bitcoin to Hit $100k in 2021, But is This Really a Good Time to Start Buying?
      2 weeks ago 0
      369
    • Top 5 Most In-Demand Tech Jobs for 2021 — and Skills Required for them
      Top 5 Most In-Demand Tech Jobs for 2021 — and Skills Required for them
      2 weeks ago 0
      427
    • Financial Strategies for Surviving 2021 with Ayo Akinmade, Vice Chairman, Regus
      Financial Strategies for Surviving 2021 with Ayo Akinmade, Vice Chairman, Regus
      3 weeks ago 0
      393
    • ‘Expect Aggressive Expansion in 2021’- PlentyWaka’s Johnny Enagwolor on Surviving 2020 and What the Future Holds
      ‘Expect Aggressive Expansion in 2021’- PlentyWaka’s Johnny Enagwolor on Surviving 2020 and What the Future Holds
      3 weeks ago 0
      442
    • After a Poor 2020, Here are the Top Cinema Trends to Watch Out for in 2021
      After a Poor 2020, Here are the Top Cinema Trends to Watch Out for in 2021
      3 weeks ago 0
      391
  • Reviews
    • Global Tech Roundup: President Biden Reverses Nigeria’s Travel Ban
      Global Tech Roundup: President Biden Reverses Nigeria’s Travel Ban
      15 hours ago 0
      62
    • Movie Review: ‘Outside the Wire’ is an Explosive Action Thriller Showing the Dangers of Sentient AI
      Movie Review: ‘Outside the Wire’ is an Explosive Action Thriller Showing the Dangers of Sentient AI
      2 days ago 0
      81
    • You Can’t Get Your NIN Slip Through the NIMC App but Here are 3 Things You Can Do With it
      You Can’t Get Your NIN Slip Through the NIMC App but Here are 3 Things You Can Do With it
      3 days ago 0
      154
    • Netflix Surpasses 200 Million Subscribers, Says It no Longer Needs External Financing
      Netflix Surpasses 200 Million Subscribers, Says It no Longer Needs External Financing
      3 days ago 0
      105
    • With Growing Interest in Forex Trading, Here are 5 Best Forex Brokers in Nairaland, Nigeria
      With Growing Interest in Forex Trading, Here are 5 Best Forex Brokers in Nairaland, Nigeria
      3 days ago 0
      109
    • Kenya Overtakes Nigeria as Africa’s Favorite Investment Destination
      Kenya Overtakes Nigeria as Africa’s Favorite Investment Destination
      4 days ago 0
      247
    • App Review: Omomi Gives Mothers and Guardians Access to Excellent Child Healthcare
      App Review: Omomi Gives Mothers and Guardians Access to Excellent Child Healthcare
      4 days ago 0
      98
  • Women in Tech
  • Videos
  • Contact Us
Go to...

    Twitter Generated $808 Million From Ads in Q3 2020 Despite Slow Growth in Monetizable Daily Active Users

    Adenike AdebowaleAdenike Adebowale
    3 months ago
    Twitter Generated $808 Million From Ads in Q3 2020 Despite Slow Growth in Monetizable Daily Active Users

    Twitter has shared its Q3 earnings report which outperformed analysts’ expectations in terms of revenue and earnings per share. The company saw an increase in the total revenue earned over the last quarter.

    Revenue generated from advertisements totalled $808 million which is a 15% increase from the $702 million that was generated in Q3 2019. Ned Segal, Twitter’s Chief Financial Officer attributes this to the increased investment of advertisers on Twitter.

    He said, “Advertisers significantly increased their investment on Twitter in Q3, engaging our larger audience around the return of events as well as increased and previously delayed product launches.”

    Compared to the previous quarter of $561 million, the ad-generated revenue grew by 44%.

    Do You Know There Are Keyboard Shortcuts For Social Media?

    The bulk of the advertisement revenue for the quarter came from the United States. $422 million was generated from the US while the remaining $380 was generated internationally. This means that the US is still Twitter’s largest market in terms of advertisements, with over 50% of revenue coming from there alone.

    Suggested Read: Twitter Might be Rolling out Audio DMs after Testing the Feature in Brazil

    Besides the advertising revenue, $127 million was generated from data licensing and other sources, bringing the total revenue reported by Twitter to $936 million for Q3.

    Financial market data provider, Refinitiv predicted that Twitter would record $777 million. The $936 revenue generated, however, outperforms Refinitiv’s prediction.

    Net income drops

    As the revenue increased for the quarter, the costs and expenses incurred by Twitter also increased. $880 million was spent on costs and expenses, which is a 13% increase from the $779 million that was spent in the same quarter in 2019.

    This puts the operating income at $56 million and gave the company a 6% operating margin, a slight increase from the 5% margin in Q3 2019.

    The net income for the company is $29 million and is a steep fall from the $37 million that was recorded in the previous year.

    Number of monetizable users not growing fast enough

    Despite the growth in revenue, Twitter did not record an impressive-enough increase in the number of users that could be monetized. Analysts from FactSet had expected the number of monetizable daily active users (mDAUs) to rise to 195 million over the Q3 but Twitter only recorded 187 million.

    This is a slight increase of 1 million from its Q2 report of 186 million mDAUs. Compared to the number from Q3 2019, Twitter’s mDAUs grew by 29% year over year.

    Suggested Read: Adamu Garba vs Jack Dorsey: Twitter Ban in Nigeria is Possible but Unlikely

    In the US, the mDAUs did not increase from the 36 million recorded in Q2 2020 while the monetizable users from other parts of the world increased by 1% from 150 million in Q2 2020 to 152 million in the Q3. This brings the total number of mDAUS to 187 million (the difference in net figures is as a result of rounding up of numbers).

    Twitter’s shares went down about 15%in after-market trading after its report delivered less than expected on the mDAUs.

    The company says more people engaged with its ads in Q3, with total ad engagement growing by 27% year over year compared to Q3 2019. It warned that the advertiser behaviour is “hard to predict” because of the upcoming US elections but says it sees no reason why “September’s revenue trends can’t continue.”


    If you’d like to get featured on our Entrepreneur Spotlight, click here to share your startup story with us.


    SUBSCRIBE

    Get latest Technology news, reviews, business-related content with a deliberate emphasis on the African narrative and insightful analysis in Nigeria – straight to your inbox.


    Comments

    Share :
    • Facebook
    • Twitter
    • Google+
    • Pinterest
    • Linkedin
    • Email
    Adenike Adebowale

    Adenike Adebowale

    Captivating books, cups of tea, sparkling friendships, strong trust in God...not just living. Alive :)

    Global Smartphone Sales Enjoy 23% Growth in Q3 2020 as Xiaomi Displaces Apple in the Top 3
    Next article
    Global Smartphone Sales Enjoy 23% Growth in Q3 2020 as Xiaomi Displaces Apple in the Top 3
    MasterCard Launches SME-in-a-Box Solution to Help Small Businesses Boost Online Sales
    Previous article
    MasterCard Launches SME-in-a-Box Solution to Help Small Businesses Boost Online Sales

    Related Posts

    • Reviews, Stories 15 hours ago

      Global Tech Roundup: President Biden Reverses Nigeria's Travel Ban

      Global Tech Roundup: President Biden Reverses Nigeria’s Travel Ban
      Stories 17 hours ago

      Nigerians React as NRC Launches N900 million Railway e-Ticketing Platform

      Nigerians React as NRC Launches N900 million Railway e-Ticketing Platform
      Stories 19 hours ago

      Alphabet Shuts down Balloon-powered Internet in Kenya Months after its Launching

      Alphabet Shuts down Balloon-powered Internet in Kenya Months after its Launching
    • Stories 20 hours ago

      Google Search And Facebook News Could Leave Australia if Forced to Pay News Publishers

      Google Search And Facebook News Could Leave Australia if Forced to Pay News Publishers
      Reviews, Stories 2 days ago

      Movie Review: 'Outside the Wire' is an Explosive Action Thriller Showing the Dangers of Sentient AI

      Movie Review: ‘Outside the Wire’ is an Explosive Action Thriller Showing the Dangers of Sentient AI
      Stories 2 days ago

      Here Are 5 Major Tech Events that Happened With Joe Biden's Inauguration

      Here Are 5 Major Tech Events that Happened With Joe Biden’s Inauguration

    Bitcoin Recent Prices

    Brandest

    Sign up for Newsletters

    Popular News

    • 100,000 Down, Many More to Go: Bus-Hailing Platform, PlentyWaka Hits Milestone in 6 Months of Operation
      100,000 Down, Many More to Go: Bus-Hailing Platform, PlentyWaka Hits Milestone in 6 Months of Operation
      10 months ago 0
    • The US, 6 Other Countries are Seeking Backdoor Access to Your Encrypted Messages Like Whatsapp, Facebook Messanger
      The US, 6 Other Countries are Seeking Backdoor Access to Your Encrypted Messages Like Whatsapp, Facebook Messanger
      3 months ago 0
    • Netflix Could be Bringing More Nigerian Content to its Platform With Launch of ‘Netflix Naija’
      Netflix Could be Bringing More Nigerian Content to its Platform With Launch of 'Netflix Naija'
      11 months ago 0
    • #EndSARS: From Social Media to the Streets, Nigerians Are Raising their Voices Against Police Brutality
      #EndSARS: From Social Media to the Streets, Nigerians Are Raising their Voices Against Police Brutality
      4 months ago 0
    • Celebrating Innovation: Godwin Benson’s Tuteria Wins Africa Prize
      Celebrating Innovation: Godwin Benson's Tuteria Wins Africa Prize
      August 10, 2017 0

    Follow Us

    Latest Tweets

    • technextdotng New post: Global Tech Roundup: President Biden Reverses Nigeria's Travel Ban https://t.co/EtzSZ23epd
      about 15 hours ago
    • technextdotng @Google has announced that its Google Search will no longer be available in Australia if it is forced to start payi… https://t.co/YS4mhCqm7s
      about 16 hours ago
    • technextdotng 72.8% of our voters opt to give out their old devices or go with the flow of things. What do you do? #Smartphone… https://t.co/XOf5MNU9rz
      about 16 hours ago
    • technextdotng New post: Nigerians React as NRC Launches N900 million Railway e-Ticketing Platform https://t.co/BhWojpcGGw
      about 17 hours ago

    Instagram

    technextdotng

    Technext.ng is the go-to site for news, reviews and insightful analysis in the Nigerian tech space.
    http://ow.ly/ayTM30mSlGS

    72.8% of our voters opt to give out their old devi 72.8% of our voters opt to give out their old devices or go with the flow of things.

What do you do?
#Smartphone #gadget #Polls
    Top App Downloads in Africa (2020) 1. Egypt - 2.3 Top App Downloads in Africa (2020)
1. Egypt - 2.3 billion
2. S/Africa - 680 million
3. Nigeria - 640 million

Read more at technext.ng
#Payments #Africa #Fintech #Finance #Innovation #Technology #Nigeria #SouthAfrica #Egypt #Consumer #Kenya #Report #Gaming #Gamers
    Highest In-app Spending in Africa (2020) 1. S/Afri Highest In-app Spending in Africa (2020)
1. S/Africa - $210 million
2. Egypt - $120 million
3. Nigeria - $60 million

Read more at technext.ng
#Payments #Africa #Fintech #Finance #Innovation #Technology #Nigeria #SouthAfrica #Egypt #Consumer #Kenya #MobileApp #App
    According to our latest poll results, the ride hai According to our latest poll results, the ride hailing battle in Nigeria is still between Uber and Bolt, with both clinching 77.8% of the votes.

#RideHailing #Nigeria #Polls
    Happy birthday to the in-house "techie", @Tommy_bl Happy birthday to the in-house "techie", @Tommy_blanc.
Best wishes from all of us at Technext. @te

#WeAreTechnext #HappyBirthday
    RIP David Ntekim. Our thoughts are with your famil RIP David Ntekim.
Our thoughts are with your family.

#Tribute #RIP
    Load More... Follow on Instagram

    Random News

    • LifeBank CEO Temie Giwa-Tubosun at 33; Celebrating One of Nigeria’s Foremost MedTech Innovators
      LifeBank CEO Temie Giwa-Tubosun at 33; Celebrating One of Nigeria's Foremost MedTech Innovators
      December 4, 2018 0

      Temie Giwa-Tubosun, the founder and CEO of medical startup, LifeBank, is 33 years old today! Here’s a primer about her ...

      Read More
    Copyright 2020 technext.ng | Privacy Policy | Media Policy