Facebook has launched Facebook Business Suite. It is basically a way for enterprises to manage their business presence across Instagram, Messenger and Facebook. It is presently available globally for small businesses but will be accessible to larger businesses over the coming years.
This is not the first app introduced by Facebook which offers cross-platform content management. Pages Manager and Creator Studio already provide similar functionalities. The Facebook Business Suite is more important, however, because Facebook plans to make it the main interface for managing business accounts across Facebook, Instagram, Messenger and Whatsapp.
The announcement read in part, “We’re building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp.”
The present rollout does not integrate Whatsapp Business accounts yet. But the company said Whatsapp management will be added to the business suite as well over time. When this happens, it will make the suite the only app that allows content management across all of the major communication channels owned by Facebook till date.
This makes it a platform to take very seriously.
What you need to know about Facebook Business Suite
Currently, it is only available on the desktop version and you can access it from here. The android and iOS mobile apps for the business suite will be rolled out in time.
To use the desktop version, ensure that you are logged into your Facebook account. Since it is for business accounts, you will be required to add your FB page and Instagram account before you can fully use the platform.
To add the pages, select the dropdown menu listing at the top of the page, select Business settings, then click on Accounts. This opens a list including Pages and Instagram accounts. Select each and add your accounts. After doing this, you can start using the Facebook Business Suite.
The suite’s inbox allows you to receive and attend to messages, notifications and alerts from Instagram and Facebook in one place, meaning you do not have to separately access the two apps before responding to customers.
You can post to both platforms from the suite as well as manage the post’s activity. It provides an analytics tab that allows you to get a full overview of your Instagram and Facebook performance in one place. This makes it much easier to compare strategies for both accounts.
The simplicity it brings to content management for businesses and Facebook’s long term plans for it makes the Facebook Business Suite valuable for businesses.
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