StarTimes has secured the broadcasting rights of La Liga Santander for the next four seasons beginning with the 2020-21 season up until 2023-24 season across sub-Saharan Africa.
The acquisition was announced on Thursday during the unveiling of the second edition of Uefa’s international tournament and the Uefa Nations League.
Speaking of the acquisition, StarTimes regional marketing director, Aldrine Nsubuga said that the company is committed to providing the best football experience to its subscribers.
“We are delighted to announce our acquisition of La Liga Santander broadcast rights this being one of the most prestigious football competitions in the world. Soccer has been core to StarTimes’ sports content strategy and this latest acquisition highlights our commitment to provide the best football experience to our subscribers.
Aldrine Nsubuga, the StarTimes regional marketing director
Nigerians to watch Barcelona, Madrid and other La Liga Clubs on Startimes
With the new broadcasting rights, the pay-TV will add the Spanish competition to their menu for their widespread subscribers across 47 Sub-Saharan African countries including Nigeria.
This means that Nigerians and other subscribers across Sub-Saharan Africa will enjoy matches of soccer champions like Real Madrid, Barcelona and Athletico Madrid through StarTimes sports channels from September 12.
Its will also be broadcasted live and in High Definition on its online streaming application – StarTimes ON.
Startimes now has broadcasting rights to the LaLiga Santander and Ugandan Premier League (UPL)
DSTv will also show La Liga Next Season
Startimes biggest competitor, DStv will also be showing La Liga games next season after extending its broadcasting rights deal with the Spanish football league in July, according to DigitalTV Europe.
The deal will see DSTv continue to air La Liga matches throughout sub-Saharan Africa in all languages including Arabic and French.
Europa Nations League
Apart from La Liga, Startimes also received broadcasting rights to air the second edition of UEFA’s newest national-team competition the UEFA Nations League from September 3rd 2020.
The PayTV will show all matches of the 55 participating European nations including standout fixtures of heavyweights like Germany vs Spain, Sweden vs France and titleholder’s Portugal vs Croatia.
La Liga adds to the rich football menu that will be available to StarTimes subscribers with the broadcaster also set to air the second edition of UEFA’s newest national-team competition the UEFA Nations League from September 3rd 2020
Europa League is Back
According to Nsubuga, StarTimes subscribers can look forward to the new Europa League season where big wigs like Arsenal and Tottenham will feature.
However, DStv will probably not show Europa league matches again next season after failing to broadcast it for a second consecutive season. For this concluding season, DStv had earlier told subscribers that it won’t be broadcasting Europa League matches in Nigeria and some other parts of Africa.
This means that the PayTV can leverage on Europa to gain a significant amount of subscribers in the coming year. Adding to the Europa League, the company will also show other European cups including Coppa Italia and the Spanish Copa del Rey.
In a boost to subscribers, Nsubuga revealed that users will be able to enjoy this rich and enhanced quality contents in the Startimes Classic and Basic bouquets without increasing price.
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