Love and Tech: How Nigerian Tech Companies Are Spreading Love Through Special Val Campaigns and Promos

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Tech companies ride on valentine season to increase customer engagement
Tech companies ride on valentine season to increase customer engagement

Retaining customers and getting new ones are perennial pursuits for companies, and tech companies are not left out. With the huge attention people give to the month of February because of the valentine period, it only makes business sense for companies to ride the wave of this season by spreading love to hit some more targets at a faster pace.

It is for this reason, and of course for the purpose of spreading love, that many tech companies have taken to their social media pages to wow their customers with love-themed activities.

How Nigerian Tech Companies Are Spreading Love Through Special Campaigns
Valentine is also a season of giveaways

These activities range from online challenges to quizzes, and basic retweeting of certain posts. With Valentine (val) two days away, here are five companies and what they are doing with the Valentine season.

#1 Piggyvest

Because Piggyvest helps people save money and make wise financial decisions, it has designed a giveaway called #ValsFlex which may not cost much, but may give it a lot more traction.

With #ValFlex, Piggyvest allows users to surprise the special person or persons with val gifts in the form of cash. This has created social buzz for the fintech company. The startup does this through Twitter handles.

By announcing the #ValFlex recipients on Twitter via their Twitter handles, Piggybank is putting itself into the consciousness of potential users while endearing itself to its already existing users.

#2 Bolt

One would think that free rides would be the perfect giveaway for Bolt’s valentine challenge, but it is not. The ride-hailing startup stepped outside of its box with this one and decided to offer 2 winners a dinner voucher each.

The details of the dinner are not specified and it is also not clear if Bolt will give the winners a free trip to the dinner venue. What we do know is that social media engagement is Bolt’s target with this giveaway, and from the look of things, it seems to be getting it while spreading love.

#3 FairMoney

Because all is fair in love, loans and bills payment platform, FairMoney is giving its customers and followers an opportunity to win gift packages worth 50,000.

All users have to do is share what fantasy gifts will be fair for a wallet budget of N50,000. This way, FairMoney is tapping into the popularity of Valentine’s day in Nigeria in spreading love through the #FairValentineGift campaign. How cool.

#4 Opay

The king of discounts and giveaways just could not let this period go without doing what it is known for. The financial players even added a touch of class to this particular one by collaborating with Epe Resort and Spa to treat lucky persons to something special. The giveaway is a Getaway – no pun intended.

Based on the criteria for winning this Getaway from Opay, the company wanted more following and more engagement for itself and Epe Resort and Spa.

#5 GIGM

While GIG Mobility does not outrightly caption its Febraury offer as a Valentine giveaway, the offer ends on February 14 which is on Valentine’s day.

The mobility company’s offer is a general discount on trips to Ghana. Instead of paying #18,000, commuters will now pay #3,360 less on the trips scheduled before the 14th of February. There is no condition attached to this giveaway, and the major target is to get more patronage.

#6 Itel Mobile

Not to be left behind, this smartphone maker is also engaging people on its social network with a love banter. With #50,000 airtime to be won, itel is asking people to share their craziest escapades with a hashtag on Twitter.

For itel, community is a big target for its social media pages. It only follows that a giveaway challenge would focus on getting people to share more of themselves, in a bid to make them feel a part of the itel family.

Companies are finding innovative ways of spreading love and drawing more engagement from their users, especially on social media.


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