Alistair Mokoena’s Deep Knowledge of South Africa’s Advertising Industry Will Come Handy as New Country Manager

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Google appoints Alistair Mokoena as Country Director for Google South Africa
Google appoints Alistair Mokoena as Country Director for Google South Africa

Google has announced a new Country Director for its South African operations; 44-year old South African, Alistair Mokoena.

“Google is working hard to bring more Africans online, to unlock economic opportunities through working with local communities, and to make our products more helpful to Africans in the African continent.”

 Nitin Gajria Google Africa Director

“Mokoena’s knowledge and expertise will be key to helping us deliver on these goals in the local market,” Nitin said.

Mokoena is a long time player in South Africa’s advertising sector and has occupied a number of roles at different times within the sector. He completed his high school education in 1992 at Mmabatho high school.

He went on to obtain his first undergraduate degree in Business/Commerce from the Rhodes University in 1995. He obtained another Bachelor’s degree in Law from same Rhodes University in 1997.

Google appoints Alistair Mokoena as Country Director for Google South Africa
Alistair Mokoena

He obtained a Masters degree in Business Administration from Management College of Southern Africa (MANCOSA). He is also a graduate of Cape Town University’s School of Business. Currently, Mokoena is studying for his doctorate in Marketing/Marketing Management in North West University School of Business.

Unilever employed Alistair Mokoena as its Brand Manager in 1998 where he worked for four years before leaving in December 2001. He joined Tiger Brands in January of 2002 as Senior Brand Manager and continued in that role until April of 2004.

Alistair joined South African Breweries in 2004 as the Marketing Manager. He worked in this role from May 2004 to August 2008 before he moved on to Cadbury Plc in September. He worked as Marketing Manager in Cadbury Plc until 2010.

Still in Johannesburg, Alistair founded and moved on to Birds Eyeview Marketing Consultancy where he worked as Marketing Manager until December of 2011. In 2012, he joined FCB International as Managing Director. He worked in the managerial role until December of 2014.

He served as managing director of Ogilvy Johannesburg from 2015 to 2017 before becoming its Chief Executive Officer in 2017.

Upon his recent appointment with Google as the Country Director of Google South Africa, Alistair will be leaving his role as CEO of Ogilvy to resume as country manager of Google later in April. His experience in South Africa’s advertising industry will be of use in achieving Google’s commercial targets in South Africa.


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