Safaricom has changed the M-Pesa logo to World Marathon Holder, Kipchoge’s first name, “Eliud” for the next seven days to show their loyalty and support for the world record holder.
Announcing the M-Pesa logo change, Michael Joseph, acting CEO Safaricom expressed that it was a great honour to be associated with a great man like Eliud Kipchoge.
The new M-Pesa logo will be the five letters spelling Kipchoge’s first name, “Eliud” and the numbers “1:59” to denote the challenge.
In addition, Safaricom subscribers enjoyed free internet from 8 am to 4 pm on Saturday to stream live as Kipchoge’s attempted to complete the 42-kilometre race in less than two hours.
The logo change according to the Kenyan mobile phone giant was done as a show of loyalty and support prior to Kipchoge finishing the INEOS 1:59 Challenge marathon at 01:59:40. This is in recognition of his feat as one of the greatest sporting achievements of all time.
“This is a super-human feat that takes great talent and effort to even accomplish. In this regard, we will be going beyond having Kipchoge as our ambassador; Equally, Safaricom will also become Eliud Kipchoge’s ambassador,” Michael Joseph said.Michael Joseph, acting CEO Safaricom
Kipchoge who is the current world marathon record holder broke his previous record of two hours, one minute and 39 seconds at the Berlin marathon.
He currently serves as a brand ambassador M-Pesa, the global pioneer mobile money transfer platform with over 21 million subscribers.
Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!