Nigerian eCommerce platform, PayPorte, has announced the launch of its newly revamped website. This news comes months after the online shopping portal abruptly shut down its old site.
The new website was launched this week and features a unique and contemporary design. Like the platform stated last year, the new website is strictly focused on marketing its accessories and fashion products.
According to PayPorte’s CEO, Eyo Bassey, the new website was redesigned from scratch based on customer feedback and offers an improved shopping experience.
We are excited about our newly redesigned website, which is far more improved than the updated version of the old site released last year. We believe the new site will offer greater shopping experience to our customers as we continue to provide them with top quality products that meet their fashion and lifestyle needs.Eyo Bassey, CEO, PayPorte
Is PayPorte Out of Troubled Waters?
Last year, the eCommerce company suffered a series of setbacks. Former staff members alleged that the company had failed to pay their salaries since November 2017. Comedian DeeOne also went public demanding to be paid a debt the company owed him. There were speculations that the company had possibly gone bankrupt after sponsoring the third edition of the Big Brother Naija show.
Although, PayPorte denied these allegations, the platform shut down its website shortly after. Late last year, the company also stopped selling products like phones or books, sticking to fashion items and accessories. This, the CEO said to Techpoint, was a necessary step towards revamping its business.
But upon its relaunch, Bassey has said the shutdown was simply a result of strategic decisions by the company to improve the website. He also noted that the platform has partnered with top fashion brands in the world to stock new products.
This rebirth indicates that the platform may be past its troubled days. We just have to wait and see what becomes of the former e-commerce giant and its earlier stated plans to have dedicated stores for its other products.
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