FarmGate Africa, the recently launched subsidiary of FarmCrowdy Group, has entered into partnership with leading online livestock marketers, Livestock 247.
The partnership which is FarmGate’s first collaboration, aims to deepen its offerings in the agricultural space in terms of proper organization and profitable deployment of funds to key areas of production and trading.
The goal of the partnership is simple enough because it keys into the strengths of both entities involved.
Farmgate Africa is a platform which allows everyday Nigerians to fund the process of buying and selling what farmers are producing. The partnership with Livestock 247 will therefore give every farmer that has produced high-quality bulls, the opportunity to sell to major buyers through Livestock247.com or Farmgate Africa Platforms.
Co-Founder and Managing Director of Farmgate Africa, Kenneth Obiajulu says the partnership will strengthen Farmgate Africa’s plans to grow the market-access for farmers and buyers.
“With our livestock portfolio, we have received substantial orders from notable key accounts that require bulls which meets with specific criteria. Our vision is a shared one with Livestock247.com, and this sees us developing the marketing together both from a production and marketing point.”
Kenneth Obiajulu, Co-Founder and Managing Director of Farmgate Africa
Launched on April 2, 2019, FarmGate is an agro-commodity aggregator platform which basically aims to bridge the gap between farmers and the real buyers of their produce by eliminating the overbearing problem of too many middlemen. It also aims to ensure that farmers produce the best quality products which in turn ensures only the best is traded using its platform.
This partnership with Livestock 247 therefore makes a lot of sense as the fledgling FarmGate would need strong pre-existing trading platforms if it must deliver.
Co-Founder and CEO of Livestock247.com, Miagari Ahmadu explains the different ramifications of the partnership for his company.
“The outcome of the partnership with Farmgate Africa and the Farmcrowdy Group as well, will afford potential customers the ability to buy quality, traceable and fit for slaughter livestock, empower livestock farmers, respond to the call by the Federal Government to key into the National Livestock Transformation Plan (NLTP) through intensification of livestock production.”Maigari Ahmadu, Livestock 247 CEO
It is no doubt that FarmGate is doing the smart thing by collaborating with Livestock 247 which many people would expect to be its competition. But when you understand that there is indeed enough space in the niche for both platforms and indeed more, it becomes easier to see how collaborations rather than competition would benefit both organisations in the long term.
Group CEO of Farmcrowdy Group (FCG), Onyeka Akumah expressed his delight at the partnership. According to him, Farmgate Africa is already creating huge strides in the Cattle business with an exclusive partner like Livestock247.
“To build an ecosystem requires strong partnerships with stakeholders who are experts in their domain. So, this is the reason why a partnership with Livestock 247 is exciting for the entire Farmcrowdy Group and specifically for Farmgate Africa – our Aggregator Platform for Agro-commodities.”Onyeka Akumah, Group CEO of Farmcrowdy Group
Livestock 247 has covered production operations across 8 states in Nigeria including; Adamawa, Taraba, Kaduna, Kano, Katsina, Niger, Osun, and Abuja and will commence trading in Abuja, Rivers and Enugu state respectively. FarmGate Africa will expand its reach and exposure with this partnership.
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