Nigerian Data Analytics Firm, Terragon Group Acquires Asian Mobile Ad Firm Bizense

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Lagos-based data analytic firm, Terragon Group, has acquired Asian mobile marketing company Bizense in a “cash and stock deal” for an undisclosed amount.

Founded in 2009, Terragon provides software services that meets its clients marketing and analytics demand. They operate largely in the telecom and financial sector. The company also gives users access to multiple combinations of behavioral and demographic information and reach consumers through video and SMS campaigns while connecting to online sales and payments systems.

The company which recently raised $5m in funding from TLcom Capital earlier this year has over 100 employees. It already has operations in Nigeria, Kenya, Ghana and South Africa. Now it has acquired Singapore-based mobile ad platform “for Telco’s, Bizense.

Bizense is an ad platform for large publishers, and e-commerce ad networks. And with its acquisition, Terragon would be able to grow its proprietary marketing technology business by “building out platforms, tools and machine learning models.” This would help businesses not just in Africa, but also in other prospective markets, including Southeast Asia and Latin America to grow their customer base.

“Most of the problems we seek to solve for our clients in Africa also exist in places like South East Asia and Latin America,”  Elo Umeh, the CEO and founder of Terragon told TechCrunch.

According to him, the acquisition doesn’t reduce the company’s attention on the African market. The company is still committed to “building out propriety platforms powered by data and artificial intelligence” to help its clients to “increase their customer base and drive more transaction volumes.”

Bizense founder and CEO Amit Khemchandani is reportedly involved in the process.

“We are excited about the next phase of this journey as we innovate for Africa and other emerging markets,” he said.

Terragon continues to disrupt the data analytics space in Nigeria with a revenue of $4 to 5 million. This shows that despite the tight digital advertising space, Terragon obviously has a foothold in the industry.


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