“A Startup’s Innovation Should Solve Problems and Make Money”- Chuba Ezirim

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"A Startup's Innovation Should Solve Problem and Make Money"- Chuba Ezirim

The 17th Edition of CFA’s Startups Hangout held yesterday October 4th, 2018 at GoDo.ng, GRA, Ikeja. Themed: Startups – Leveraging on Institutional Support to Scale, the event was most insightful and essential to business growth.

This edition of the monthly event featured Chuma Ezirim, Head, eBusiness Group at First Bank, who shared from his wealth of experience of over 24 years in finance and administration to entrepreneurs on some of the ways startups can leverage institutional support to scale.

Chuma Ezirim heads eBusiness Group at First Bank. The Group develops and manages Electronic Channels and Card business in the Commercial Bank and its subsidiaries. He is a Certified International Cards & Payments Professional (CICPP) and Fellow, International Academy of Cards & Payments. 

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One very vital point he made known is that customer acquisition and monetization of innovative ideas is tough and as such startup must bring out innovations are can offer a solution to the problem and be scalable/profitable.

Chuba EzirimIn his words, he said,

Powerful forces are reshaping the banking industry. Customer expectations, technological capabilities, regulatory requirements, threats from fintechs, demographics and economics are together creating a fundamental sea change in digitalisation. As such startups must be generate disruptive innovations.

Related Post: CFA’s Startups Hangout: “Disrupt or Be Disrupted”, Here’s What Went Down

Focusing on the financial industry, he made it known that there are some conditions needed for disruption to take place and not all startups are able to meet up with these conditions. Which is why there are unique models/ways by which startups can partner and work with various corporate organizations to push their product.

From mobile payments/acceptance channels; cross-border transactions; operational risk/compliance; digital customer service/support; and real-time processing of payments, to big data and analytics; open banking; cloud computing; cybersecurity; blockchain tech; and AI/Robotics, the needs of financial institutions are expanse and Fintech startups can still key into them.

He also pointed out that in partnering/keying into institutional support and partnering with strategic leaders, startups must be wary of their:

  • Deployment Models – Sale of Solution/White label+Implementation Cost+Annual maintenance fee/Hosted Platform (Exclusive or shared)
  • Pricing Models – Revenue sharing/Fee-based (Subscriptions)/Freemiums.

Furthermore, he stated that for these partnerships to work, startups should consider the necessary licenses and environment their solutions are to serve as well as how their solutions would solve a problem for the corporate organization and how much money it will make or save for them.

After his talk, attendees were given the chance to ask questions the guest speaker on the theme and get experienced answers. The event culminated in the networking session where startups got the chance to ask each other questions, know each other better and see where they can collaborate together.


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