Publiseer Announces Expansion into Ghana as First Foray into International Markets
Publiseer has announced that it is expanding its services into the West African country, Ghana. Already basking in several recognitions, this is the digital publishing company’s first foray into markets outside Nigeria.
Its decision to expand into other markets is not a surprise. When the startup submitted its entry for MIT’s Solve Challenge last month, it indicated that an Africa wide expansion was in the cards. And according to its submission, the company plans to expand into more African countries over the next 12 months. Ghana happens to be its first international choice.
We're so excited to announce presence in Ghana. Now, Publiseer's authors and musicians from Ghana can get customer support via +233 50169 3318#PubliseerGhana
— Publiseer (@wearepubliseer) August 23, 2018
Now, the choice of Ghana may not be so unexpected. The country is very much similar to Nigeria. And indeed they both share a similar musical taste. Like Nigeria, Ghana is also in need of better copyrights deals for its creatives. But unlike Nigeria, Ghana’s book publishing market appears more mature to embrace the digital option.
“Ghana has an amazing music industry that spreads across Africa and even the world,” said Chidi Nwaogu, Co-founder of Publiseer.
The book publishing industry in Ghana is also huge, and Publiseer wants to tap into this huge resource. Ghana is a country with really intelligent and creative people, and it will be an honour having these amazing people use our platform to monetize their digital contents.
— Damilola Adeniyi (@damiadeniyi) August 23, 2018
Publiseer’s expansion into Ghana is the company’s latest feat. Over the last couple of months, the startup has scored several accolades and achievements. A few months ago, the startup recorded its first profit, despite being in business for less than a year. It made $10,000 within 10 months of being in business. Not bad for a startup with no external funding.
Meanwhile, its stats are also rising. The startup has now published 92 books for 73 writers and distributed 374 songs for 154 musical artists.
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