5 Marketing Hacks to Help Your Business Rock 2018


Running a successful business in Nigeria can be daunting, especially with how competitive the Nigerian business terrain has become. Apparently, to succeed, you may need to adopt new and creative means to keep attracting the attention of your existing and potential customers.

To put your venture on the Nigerian business map and tap into a vibrant marketing strategy suited for this modern era, we found you 5 marketing hacks to make your products/services the talk of the town in 2018.

Find your Niche

One of the mistakes some entrepreneurs is assuming that focusing on a niche is a waste of time. They erroneously think it’s better to offer as many products or services as possible, especially when their business starts gaining some popularity.

But the truth is, your business would be much more easier to market if you know exactly who you are targeting. People are very different, but focusing on a particularly niche will help you find a group of ideal clients who are perfect fit for you offer and help you create products and services that will attend to their needs. So figure out your niche, focus all your marketing efforts on that audience, and offer them what they need.

Go Online

No matter the kind of business you do, your prospective customers are online. Use the Internet for business growth, get to know your customers and get them to know you. One good way to do this is through the use of social media–Twitter, Facebook, Instagram, LinkedIn. You may only need to prioritize where your best audience is active, and pay most of your attention to it.

There are also social media influencers who can help create awareness for your business. Additionally, create a website or blog, and make use of SEO to boost your online presence.

Related Post: 6 Steps to Creating an Effective Social Media Strategy

Use Technology to Save Time

Time is of essence, especially in the competitive business world. Thanks to tech, there are several tools to back breaking-administration work. Utilizing technological solutions can give you back that much-needed time to attend to other things concerning your business.

You can make use of automated bots to post on your social media handles, send emails, and organize rosters.

Related Post: Here are 4 key Time Management Strategies Every African Entrepreneur must Adopt

Make Use of Adverts

One of the most powerful tools for marketing your business is the use of ads. With adverts, you can easily reach a large audience and get impressive outcomes.

One notable ad platforms you can use is Facebook ads. With over 2 billion users on Facebook, Facebook ads helps you target your audience according your preferences, by their interest, age, relationships status, geographic location, and so much more.

Engage your Audience

After working so hard to attract all your audience to your business, you must keeping working to keep them. Engaging your audience takes a lot of work but it give your customers the impression that they are important to you. For example, follow up on your subscribers with weekly newsletters showcasing your latest content, services, products, and other offers. Also, you can offer occasional/regular promos and giveaways, as well as discounts for loyal customers of your goods and services.

Keep in mind that there are a host of competitors in the Nigerian business space, so it’s not a short sprint – it’s a marathon. To set yourself up for success, follow the above tricks and see your business soar.


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