Having a captivating website is essential for attracting and keeping website visitors. It can be frustrating when a website has poor navigation, no balance, and content that is ill-arranged. Most likely than not, visitors will not return and the website may get bad reviews.
Tips to Effectively Promote Your Website
When it comes to online marketing, one too many people have the perception that “if you build it, they will come”. Unfortunately, succeeding involves far more than just creating a website. With literally billions of pages on the web,…
— WebHostingPeople (@HostingPeople) April 30, 2018
However, remember that with practice and the right insights, it’s certainly possible to create a great website that connects with not just the audience, but conveys the right message.
We will be sharing 10 easy tips to help you create a more captivating website.
1. Logo
We will be starting from the top, the positioning of your logo is essential to having a great and captivating website so your logo should be positioned at the top left corner of your website. It lets your visitor know whose site they are on and enables then easily identify your name with the content they are seeing.
Creating logos is a lengthy and complex process. It involves research, sketching, conceptualization, and many rounds of revisions before it finally evolves into the final product. Here are some tips. https://t.co/ojhIGPLjcx
— Create & Cultivate (@createcultivate) April 24, 2018
Always ensure your logo linked to your homepage, allowing the visitor to return to it no matter where they are within your site.
2. Navigation
Visitors should be able to navigate easily on your website. If you want to have them visit your site again, then you have to ensure that users know where they are, where they have been and where they are going! Designing a solid navigation system is, without question, one of the most important aspects of creating a captivating website.
When designing your website, navigation is key! It’s essentially the map that displays the core places users can visit. #TipOfTheDay
— Link360 (@link360inc) May 2, 2018
When it comes to navigation on your website, be it the top menu, buttons and other navigation tools designed to create a captivating user experience on your website, sticking to web conventions is very vital, so users can easily find their way around your website.
3. Responsive Design
A responsive design is considered one of the best ways to make your website captivating on any device. Responsive websites are able to adapt to the screen they are being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device.
RT @muchecodotcom: The Importance Of Responsive Design [Infographics]#website #webdesign #responsive #coding#ecommerce #onlineshopping #business #mobile #smartphone@muchecodotcom https://t.co/vcmnqipVMk pic.twitter.com/aK91FacPme
— Zahid Aramai (@zahidaramai) December 27, 2017
Your websites should be responsive and all content/pages should be flexible across all screen resolutions and devices. It should be easy to navigate, despite the differing screen sizes. This will provide a captivating experience for users across the board. A responsive web design means your user can read and navigate the site with minimum resizing and scrolling.
4. Balance
There should be a total balance of everything on your website; the different colors, shapes and images can create different degrees of visual interest on your website. It is important that your pages are designed to hold users’ interest without overwhelming them or causing a distraction away from your most important elements.
As such, distribution of this interest needs to be controlled and balanced by considering each element in a layout and its importance determined by its size, shade and thickness of lines. This will go a long way to make your website captivating and create a lasting user experience in your visitors.
5. Search
Add search capabilities to your website, especially as some of your users are web-savvy than others. In order to make it easy to find information , add a search bar. Place the search bar and icon in the top right corner of your website for easy use.
Never underestimate the importance of a search bar on your #website.
— Bethany Curd (@bethanycurd) October 22, 2010
For your website to be captivating for all categories of visitors, finding information should be effortless.
6. Homepage
The homepage is the first page a web visitor sees, so it should be designed to get people’s attention. Don’t cluster your homepage with too many graphics, texts, or pictures.
How to Make Sure Your Homepage Sends a Clear Message >> https://t.co/Uh1S29Pfrl #smallbusiness #webdesign pic.twitter.com/NuaiTwoA6a
— Gill Andrews (@StoriesWithGill) March 21, 2018
Your homepage plays a very vital role in making your website captivating, so ensure it’s clear, simple and concise.
7. Audiovisuals
A compelling video that tells a story will go a long way to attract the attention visitors. Even if your site can exist without videos, it should be professionally done and should tell your mission in pictures.
The gain will not be measured solely by the number of visits to the website.
8. Captivating Content
Creating high-quality content for your website is essential. Whether you are a small business owner, a blogger or you represent a business, the content on your website should be captivating enough to attract visitors. It must be original, even if you are writing on a trending topic. Always add your own twist to it or get a professional content creator to help you out, and add images to your content, where applicable.
Well, the answer is simple. GIVE VALUE. Make the time they interact with your content really really valuable to them. #contentcreation https://t.co/momSKaIusB
— PurpleRays Comms (@purplerayscomm) May 3, 2018
Your content should provide your readers with value. When a reader gets to the end of your content, they should have benefited from it.
9. Rhythm
Rhythm is a pattern created by repeating elements that are varied, allowing your website to develop an internal consistency that makes it easier for your visitors to understand. Once the brain recognizes the pattern in the rhythm, it can relax and understand the whole website.
Your website as a whole should have a rhythm that flows all through your pages, image and contents. You should repeat similar elements in a consistent manner and variation; your fonts, sizes and color should be the same.
10. SEO
Search engine optimization is optimizing your website so it appears in relevant search results. A captivating website without visitors will not achieve the purpose for which it was designed.
Every marketing campaign should be prepared, planned & realized based on the consumers needs. Identifying the technical issues your website experiences will help you get rid of leaks and point #SearchEngine crawlers to the right direction. #DataScience #SEOTips
— Yogesh Rana (@IYogeshRana) May 3, 2018
Your website should be well-structured for search engines and your pages optimized with keywords. Doing this will make your website ready for visitors who visit directly from organic searches.
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