Social media platform, Facebook has launched it’s first SME Council in Africa, in Nigeria on Wednesday, October 25.
According to the Guardian, the council is the first on the continent and it is part of Facebook’s ongoing commitment to help support small and medium-sized businesses throughout Africa, the council was launched in partnership with small business owners to provide better digital tools for business and customer growth.
The Nigerian SME Council is made up of 15 small-to-medium sized business owners in varying sectors and locations across Nigeria, including Lagos, Abuja and Enugu and Kano.The Nigerian SME Council joins 10 SME Councils across the globe, including North America, Ireland, UK, Germany, France, Italy, Sweden, Poland, India and Brazil.
The council is made up of a combination 15 vibrant start-ups and established SMEs from a range of industries. Each business brings with it a wealth of unique experiences in understanding and embracing digital and mobile strategies, as well as reaching the Nigerian customer – making them ideally positioned to offer support to other companies who need it.
Speaking at the launch, Abi Williams, Facebook’s SMB Sales Manager, EMEA said: “Small businesses form the backbone of most of the thriving economies in the world, driving sustainable growth and creating jobs, and those in Nigeria are no different. Facebook is strategically positioned to help SME’s grow their businesses, and with a vibrant SME sector, Nigeria was a natural choice in launching our very first SME Council on the African continent. With 35 million people in other countries connected to a Nigerian business on Facebook, the global market has never been closer for Nigerian SMEs.”
Council members will meet a minimum of two times a year with Facebook and Instagram teams to discuss successes and challenges, business ideas and solutions. This is a good news for Nigeria. This gives strength to the argument that the most populous black nation has better prospects to lead the tech space in the continent.
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