Twitter Doubles Tweet Characters to 280, Users Think it is NOT Cool!

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Twitter Doubles Tweet Characters to 280, Users Think it is NOT Cool!

Twitter has announced on Tuesday it is doubling its character count for tweets — from 140 characters to 280 characters — for some of its users. The test group will include those who tweet in certain languages, including English, Spanish and Portuguese.

According to a blog post, Twitter goes the sympathy lane by saying “Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s a pain.” It then announced that “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean)”.

Apparently, the platform is justifying the proposed change by the fact that people can convey twice as much information in languages like Japanese, Korean and Chinese than English and Spanish.Twitter Doubles Tweet Characters to 280, Users Think it is NOT Cool!

Recall that Twitter co-founder and CEO Jack Dorsey hinted at expanding the character limit sometimes back. Following his announcement, Twitter removed user handles (a person’s Twitter name preceded by the @ sign) from replies to tweets, instead of linking them in the text of the tweet earlier in the year. Twitter has also ensured that images do not add to the characters count.

According to Dorsey, the decision to limit the tweet character to 140 stems from text messaging (SMS messages are capped at 160 characters). Dorsey said that Twitter founders wanted tweets to be able to fit in a text message: 140 characters for the tweet, and 20 characters for the username.

But it appears events have influenced the founding principle. Twitter says it hopes people will embrace the change. It says in its post: “We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint”.

But considering the fact that the move strays from its core design, it has started causing some backlash:

https://twitter.com/DenzelUG/status/912785906620407817

https://twitter.com/bookmaggot/status/912785876979240960

And Dorsey’s team has acknowledged the criticisms and promised to review the decision.

We hope this goes well. Because,  If brevity is the soul of wit, Twitter is about to get a lot less clever. What do you think?


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