‘No Announcement on Pay-Per-View’- DSTv Remains Undaunted Despite TSTV Threat

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'No Announcement on Pay-Per-View'- DSTv Remains Undaunted Despite TSTv Threat

MultiChoice Nigeria, owners of the Pay-Tv service provider, DSTv, has openly dismissed the rumours that it is making available the Pay-Per-View (PPV) model of service for its subscribers (a news which was flown late last week).

The company refuted the news in a statement issued in Lagos, describing it as unfounded. The statement by Multichoice says “MultiChoice wishes to correct the news currently being circulated and states that at no time was it announced that a Pay-Per-View service was about to be launched.” MultiChoice assured its subscribers that if it decides to offer a new service model in the nearest future, the media and subscribers will be informed accordingly.

It appears that the rumour was generated by well-meaning (how well we can’t say) Nigerians who hoped the company would borrow a leaf from the soon-to-be-launched TSTV, which has promised Nigerians a Pay-Per-View service. Nigerians predict a downfall of DSTv if TSTV follows through with its promises.

Contrary to expectations, the South African Pay –Tv service provider appears to be confident, despite the arrival of a potentially overpowering competition in the market, which it has dominated for decades. Maybe the company knows something Nigerians don’t know yet. In fact, some Nigerians still think DSTv will maintain its dominance.

Many other Pay-Tv service providers have raised and dashed the Nigerian subscriber’s hopes in the past, and maybe MultiChoice waits, along with Nigerians, to see the fulfilment of the promise come 1 October. Nigerians hope that day will be a day of independence from what many of the subscribers have termed to be extortion.

We are waiting!


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